A Race To Air With Autoglass’s New Ad

Posted on Friday, September 14th, 2012 by

To celebrate 40 Years of service, Autoglass® have taken to the race track for their latest commercial, and Outlook once again took on the production and delivery requirements to get this project filmed and on air – as it turned out, with minutes to spare!The creative team at Tellyville where challenged with presenting the customer as a technical expert in their field, who natually only trusts other experts in their field!

To maximise production efficiency, we shot this commercial back-to-back alongside a second different ad, which has already aired. Our challenge came from the planning and exucution of a very tight schedule, but delivered on all our promsies to the client on time and budget through our experience with working with Autoglass®, and the assosiated governing bodies. As is the nature of the commerical world today, the requirements for this project continued to change, right up until the final deadlines, so in true racing spirit, it was heads down all the way until we were finally over the finish line!

If you haven’t already seen it on your screens, you can see it here:

Autoglass – Race Engineer from Outlook Video on Vimeo.