Posted on Tuesday, February 2nd, 2016 by

The Importance of Aligning Your Business With Appropriate Branding

Branding is an important part of your business from an agency perspective, no matter how big or small. We know how important branding your business can be, so we’re going to share a few points on this post to help build and maintain a brand identity.

Defining the Businesses’ Brand

This sounds obvious – but your brand needs to stand out amongst the hundreds and thousands of other businesses out there. Think about your businesses’ core values and figure out what you want your brand to represent and go from there.

Take Apple, for example. This creative brand represents simplicity, innovation, coherency and ease of use. These are the things that people associate with Apple and will be what defines your brand for many years to come – think about why your business exists and why it is better than anybody else’s.


Consistency is a factor which applies across all facets of the business, whether that’s in communication or marketing. Having a ‘voice’ attached to your brand is especially important when communicating with customers, for example. This voice will be your identity , so ensuring the tone is practiced consistently will ensure the customers’ familiarity with your brand’s voice.


One of the most important points- don’t try and emulate other brands. Be unique and stand out amongst your competitors. Imitating a brand can appear desperate and may mean your brand is perceived negatively.

Maintain your own identity and be consistent with it. The idea behind this is not to confuse your customers, to ensure they understand your brand and what it represents.

Make an Impression

In our opinion, the most important point. Making an impression is what counts, especially when exposing your brand for the first time. There’s a number of quotes you’ve heard before, but the one that should stand out the most to you should be “you only get one chance to make a first impression”.

As The Outlook Creative Group are a creative brand agency, we specialise in creating lasting impressions in everything we do. Video, digital, design and animation. We’ve been doing this for a long time and have worked with a number of companies, big and small.

For more information about our services, take a look at our Services page.

If you’re looking for more information about our services, please don’t hesitate to get in touch with us, we’ll be happy to help!

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