Aligning your business with appropriate branding

Posted on Tuesday, February 2nd, 2016 by

Branding is an important part of your business, no matter how big or small you are.

In this blog post, The Outlook Creative Group shares a few points to help build and maintain a brand identity.

Defining the business’s brand

This sounds obvious, but your brand needs to stand out among the thousands of other businesses out there. Start by thinking about your business’s core values and what you want your brand to represent. Think about why your business exists and why it is better than anybody else’s.

Take Apple, for example. Their branding represents simplicity, innovation, coherency and ease of use. These are the things that people associate with Apple and will be what defines their brand for many years to come.


Consistency applies across all facets of the business, whether that’s in communication or marketing.

Having a ‘voice’ attached to your brand is especially important when communicating with customers, for example. This voice will be your identity, so ensuring the tone is practised consistently will ensure the customers’ familiarity with your brand.


Don’t try and emulate other brands. Be unique and stand out among your competitors. Imitating a brand can appear desperate and may mean your brand is perceived negatively.

Maintain your own identity and be consistent with it. The idea behind this is not to confuse your customers, so that they understand your brand and what it represents.

Make an impression

In our opinion, this is the most important point, especially when exposing your brand for the first time. Remember, you only get one chance to make a first impression.

As a creative brand agency, the Outlook Creative Group specialise in creating lasting impressions in everything we do. We’ve been doing this for a long time and have worked with a number of companies.

If you’re looking for more information about our services, get in touch. We’ll be happy to help!