Ask yourself this question – When was the last time a piece of advertising really worked on you? Not just simply providing you with greater brand awareness by showing a logo and strapline at the end of an uninspiring message, but when was the last time you had a real emotional response to the product purely because of the content?
In a world where advertising seems only to know how to cheapen art, a truly inspiring piece of work tends to be rare. TV commercials are mostly promises to improve your life through the purchase of ambiguous beauty products or fronted by a mascot that’s furry and funny (normally with varying degrees of ‘funny’), the “social media buzz” of which you’ll be suffering for the foreseeable future! I have a constant frustration with this medium that too often dumbs-down to hammer home its message, rather than having the confidence to get audiences on-board with truly interesting content.
If you’re searching for ‘truly interesting content’, the new advert for the Sunday Times arts supplement ticks that box. From the opening frame there’s no spoon feeding. You find yourself intrigued, immediately set to work questioning and deciphering the Pop Culture references worked together in an ever evolving Tableaux. The reward as you recognise each reference? A spark; memories of experiencing those scenes for the first time, in the cinema, or on TV, alone or with friends. As I realised what I was watching, an ever evolving snapshot of artistic accomplishment through the ages, I smiled with a warm nostalgia I’d forgotten I had for the work that inspired this treatment, not to mention the appreciation of what had been achieved technically.
It was Voltaire who said “Originality is nothing but judicious imitation”, never was this statement more beautifully realised than in this piece of work! Enjoy the advert that proves art and advertising
can collide successfully, without compromise below: