The Art of Infographics

Posted on Wednesday, July 16th, 2014 by

In a world that is swamped by content, words, images and sounds all competing for our rapidly shrinking attention spans, how do you ensure your message stands out in the crowd?

A great way of achieving attention and engagement with your audience is the use of ‘infographics’.

Infographics are a fun and quick way to display complex information without the heavy reading. Great for simplifying complex, technical information, or data into high impact visual representations. Graphically rich Infographic designs can communicate a subject clearly and quickly and make data easier to understand.

Infographics create an engaging experience, being 30 times more likely to be read than a text article as 40% of people will respond better to visual information than plain text, they are great to get your content noticed and shared.

A selection of some of our Infographic Work.

A selection of some of our Infographic Work.

An integral part of any content marketing strategy, they have proven online success at driving website traffic through embedded back-links, provide value-added differential content, boost brand-user engagement and increase SEO rankings. They are easily usable across a wide choice of Marketing channels increasing brand visibility through their share-ability factor; ideal for Social Media, and are transferable to print or other consumer marketing material.

Infographics can be designed and delivered in the following formats: static, interactive, motion graphics and data visualisation.

The key to a great infographic is firstly enabling the designer to fully understand your intended audience, the delivery media (Digital or Print) and the critical key messages in order of priority that need to be communicated.

Once this has been agreed, conceptualised and storyboarded, next up is the all-important colour palette and style guide for the graphical elements.  Will your brand colour palette prevail or can the infographic explore and utilise more eye catching colour ways?

Most infographics follow a set flow of data/content.  The way this is designed into content holders or icons will be influenced heavily by your brand or the context of the message/story you are trying to communicate.

Taking the user through a natural linear flow of information will always be preferable and easier to digest and understand, for the user, than random content that bears no relation to the image or content.

It’s important to ensure this has been considered and reflected in the storyboard of the proposed infographic pre asset creation.

The most memorable infographics ooze the personality of the company and subject they are communicating on behalf.  Tone of voice, the choice of colours, fonts, graphics and iconography are critical in ensuring your design demands attention.

If a picture says 1000 words an infographic says a whole lot more!

Jason and his team of designers at Outlook Digital have a growing portfolio of infographic work and would love to help you with your next communication challenge. 

Call Jason now for a no obligation quotation and advice on how to deliver the ultimate infographic.