The art of infographics

Posted on Wednesday, July 16th, 2014 by

In a world swamped by content, words, images and sounds competing for our rapidly shrinking attention spans, how do you ensure your message stands out in the crowd?

A great way of achieving attention and engagement with your audience is the use of infographics.

A selection of some of our Infographic Work.

A selection of some of our infographic work

The benefits to your brand

Infographics are a fun and quick way to display complex information without the heavy reading. Great for simplifying complex, technical information or data into high-impact visual representations. Graphically rich infographic designs can communicate a subject clearly and quickly and make data easier to understand.

Infographics create an engaging experience; they are 30 times more likely to be read than a text article. Also, 40 per cent of people respond better to visual information than plain text.

An integral part of any content marketing strategy, infographics have proven success at:

  • Driving website traffic through embedded backlinks
  • Providing value-added differential content
  • Boosting brand-user engagement 
  • Increasing SEO rankings

They are easily usable across a wide choice of marketing channels, increasing brand visibility through their shareability factor. They are ideal for social media and are transferable to print or other consumer marketing material.

How to build an effective infographic

Infographics can be designed and delivered in the following formats:

  • Static
  • Interactive
  • Motion graphics
  • Data visualisation

The key to a great infographic is firstly enabling the designer to fully understand your intended audience, the delivery media (Digital or Print) and the critical key messages in order of priority.

Once this has been agreed, conceptualised and storyboarded, next up is the all-important colour palette and style guide. Will your brand colour palette prevail or can the infographic explore and utilise more eye-catching colour ways?

Most infographics follow a set flow of data/content. This will be influenced heavily by your brand or the context of the message/story.

Taking the user through a natural linear flow of information will always be easier to digest and understand for the user. It’s important to ensure this has been considered and reflected in the storyboard of the proposed infographic prior to asset creation.

The most memorable infographics ooze the personality of the company and subject they are communicating. Tone of voice, the choice of colours, fonts, graphics and iconography are critical in ensuring your design demands attention.

If a picture says 1000 words, an infographic says a whole lot more!

How Outlook can help

Jason and his team of designers would love to help you with your next communication challenge.

Get in touch for a no obligation quotation and advice on how to deliver the ultimate infographic.