Belron® strives to create a motivating and challenging working environment; one in which all of its employees can develop and achieve their best. Every two years Belron® encourages its technicians from around the world to take part in the Best of Belron® – an exhilarating event which enables the best technicians from across the business to compete for the title ‘Best Belron® Technician in the World’. In 2012 the global final was held in at the Fira Exhibition Centre in Barcelona and Outlook were there to share it with the world.
The brief was to raise awareness of the event both internally and externally and allow global supporters of the competitors to feel involved by watching live streaming of the event on the internet. The footage involved many company employees, suppliers and clients from around the world and utilised live and recorded programming.
Bringing the vision to life, Outlook set up a TV studio in the 13,000sq metre Fira Hall 1, with the objective of broadcasting live and recorded programmes via the internet, as well as relaying the images to large screens around the entire arena. Rob Curling (BBC and Sky News and Sports presenter) anchored the programme, and Natalie Fee (presenter and journalist) reported from the competition floor, working with Belron® Technical’s Implementation Manager.
Although well geared up for live streaming of the four, two hour sessions; the steel and concrete structure,with its 30 plus pillars, provided a challenge for relaying of free ranging cameras back to the studio. However, RF linked cameras allowed the crew ‘access to all areas’ and were free from breakup for the entire duration. The site receive 9,000 hits over the event, and word of mouth continues to draw in viewers.
The Result: Take a look foryourself: www.bestofbelron.com or you can watch this highlights package video.
Client Feedback: “I have had lots of really positive feedback about Best of Belron® TV and wanted to thank you for all the effort that you put into making it such a success. Many Belron people have said that it is compulsive viewing.” Communication Executive – Belron®