Five Ways That Gamification Could Boost Your Business

Posted on Tuesday, December 11th, 2018 by in , , ,
The business world often feels like a very serious place, and for the most part that’s a good thing. With so many things to think about, it can be easy to lose sight of the big picture, ensuring that your staff and customers remain fully engaged in what you are doing. Fortunately, one key trend…

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Content marketing has long been an integral part of promoting your brand online. However, as with all forms of digital marketing, it is a field that is continuously evolving with new trends. So, here’s a look at four critical areas in which we believe content marketing is heading. If you’re not on board with any…

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Testing, testing, A/B Testing

Posted on Thursday, November 22nd, 2018 by in , ,
A/B testing allows your business to take a tentative sneak peek at the potential rewards of trying something new with your email marketing. After a period of consistently similar content, it’s perfectly acceptable for a business to want to take a different approach to keep things fresh, and for the audience to expect something a…

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Using video in your messaging works, research shows that viewers retain 95% of a message from a video compared to 10% when reading it in the text. Video can be used in lots of different ways and the 2nd part of this blog will offer five more ways to try and help you see how…

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Using colour in brand identity and email marketing

Posted on Tuesday, November 6th, 2018 by in , ,
We react to colour. It can dictate or enhance our mood and influence how we react to the messaging we see. Using a calculated approach to colour within your communications can help your audience: Identify and remember your brand Relate to your message Connect emotionally Develop trust Feel part of your narrative With colour holding…

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Have you ever sat in on PowerPoint presentations and been bored to the bone? Perhaps during a work-related seminar or back when you were at school? Well, no doubt you have. And the only thing worse than watching a boring, unengaging presentation is being the person responsible for it! It can be embarrassing and completely…

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We’re exposed to online video marketing every day. It’s been accepted as a normality in our day-to-day lives since it first started appearing; it has been used by clever B2C brands that saw the value. Video helps you to bring energy and honesty to your communications and it’s never been more accessible and affordable for…

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How to create an Infographic: 8 top tips for success

Posted on Wednesday, October 17th, 2018 by in , ,
Infographics can be a powerful tool in helping you to market your business, whether you need them to help boost your SEO efforts or allow you to stand out on social media. However, it can be hard knowing how to get started creating an infographic, especially if you’ve never had much success in the past….

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5 immersive video trends you need to know

Posted on Tuesday, October 9th, 2018 by in , , , , ,
If you are looking to grow your brand significantly in 2018 and beyond, finding unique ways to engage with your target audience will help you get there. Video is one of the most effective ways to do exactly this. Check out our top 5 immersive video trends you need to know.   1. Video in…

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When is the best time to send your email?

Posted on Tuesday, September 25th, 2018 by in , ,
Although a considerable amount of research has been completed on the best time and day to send emails to achieve maximum impact, the results are generalisations which may or may not be relevant to your target group. Statistics from MailChimp, for example, show that the highest click-through rate applies to emails classed as concerning hobbies….

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