Tell your story with email marketing

Posted on Tuesday, September 11th, 2018 by in ,
“Facts tell… stories sell.” – Bryan Eisenberg, NY Times bestselling author Storytelling allows you to weave your objective into an emotional, sensory experience that makes the reader feel like they are part of the narrative, as opposed to being sold to. It helps overcome buying objections by showing them that you have a connection. Developing…

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Top tips for good email design

Posted on Wednesday, August 22nd, 2018 by in , ,
Visual cues in email marketing shouldn’t be underestimated, they can help build interest in and recognition of your message long after it was sent. A powerful ‘hero image’ could be the difference between positive engagement and the junk folder. Our top tips to improving your email design 1. A good picture is worth 1,000 words …

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Email marketing: Top tips for improving open rates

Posted on Tuesday, August 7th, 2018 by in , ,
When sending an email campaign to your customers or a targeted marketing audience, the level of engagement can often depend on the basics. As part of our series of articles on email marketing, focusing on three main areas, we can help you maximise the time spent on beautiful design elements and engaging content. Subject lines…

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How to build loyalty in an age of promiscuity

Posted on Tuesday, July 31st, 2018 by in , ,
Simply put, blind loyalty is non-existent in the contemporary marketplace. With a wealth of choices available, it’s more important than ever to build a relationship with your clients – especially when a wealth of businesses that are available at the click of a mouse, or touch of a finger. So, what should you consider when…

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Email marketing: Top tips for better engagement

Posted on Monday, July 23rd, 2018 by in , , ,
It’s not difficult to believe that email marketing has a somewhat of a bad reputation, years of untargeted communications have made it unpopular. But, when it’s done right, it absolutely has a place in a well-balanced comms plan. More art than science, if you get the ingredients right, your chances of achieving your targets are…

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CBRE charity bike ride – Case study

Posted on Thursday, July 19th, 2018 by in , , , ,
CBRE are a global services provider with a strong brand presence in the property industry. Every year, they hold a fund-raising event that generates awareness and donations for their chosen charity partner, this year it was for – Action for Children. The world’s biggest property bike ride. The day compromised of 850 employee and partner…

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Making your employee recognition stand out – Festival style

Posted on Thursday, July 12th, 2018 by in , ,
We’ve all heard the old saying ‘happy wife – happy life’. In my opinion it’s a bit outdated and a bit one-sided, but it perhaps has some relevance to businesses. Especially if you change it a little to ‘Happy employee – Happy work life’. Making your employees feel valuable, informed and recognising their contribution to…

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Outlook embracing the football and raising some money for a good cause.

Posted on Wednesday, July 11th, 2018 by in ,
The Outlook team have been getting behind the England football team and raising some money for breast cancer research today.          Including: Wear your colours to work St Georges flag face painting Some ‘football’ and ‘boobie’ cakes made by the team All in all we raised £250 for charity and had a…

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