How to get your campaign to go viral

Posted on Thursday, June 28th, 2018 by in , , , ,
Getting a campaign to go viral is often referred to as the ‘holy grail’ of digital and social marketing. It takes timing, skill and a bit of luck to create highly sharable content that gets people talking. If you want to make the next big thing, check out our top tips and picks for the…

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Physical vs virtual business interactions

Posted on Tuesday, June 19th, 2018 by in ,
Using technology such as Skype or Google Hangouts to host virtual events, internal conferences and meetings has obvious cost-saving benefits for businesses. After all, a lot of productivity is lost in travel times and costs. However, that doesn’t mean it’s always the best solution! No matter how easy and effective it is to talk digitally,…

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Using video – Why slides don’t tell the full story

Posted on Monday, June 11th, 2018 by in ,
Picture the scene: you’ve delivered a fantastic internal event where all the delegates left feeling important, informed, motivated and inspired. Job done right! But how do you extend that good feeling and loyalty beyond the day to staff right across your business? How information is cascaded to your workforce is often overlooked during event planning….

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World Environment Day 2018 – Plastic-free events

Posted on Tuesday, June 5th, 2018 by in
World Environment Day is an opportunity for us to come together to make a difference towards one of the greatest global challenges of our time: protecting our planet. This year, we’re encouraged to take action to #BeatPlasticPollution.  While plastic has many valuable uses, our over-reliance on single-use or disposable plastic has severe environmental consequences. We can…

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How to close a tender pitch

Posted on Tuesday, May 22nd, 2018 by in ,
You’ve done the paperwork and the stage is set. Your carefully constructed tender is ready for consideration by your potential new customer. There’s no avoiding it any longer – it’s time to step up to the pitch and seal the deal. Tenders are incredibly important business opportunities. In a crowded market with limited functionality, there may…

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In our final look into the Hero, Hub, Help marketing strategy, we discuss how you can optimise SEO insights to promote your brand as the leading expert in your industry. Hook them and ‘pull’ them in Few brands take the time to anticipate and address the real frustrations their customers experience. In many cases, Google…

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GDPR – Are your websites going to land you a big fine?

Posted on Wednesday, May 9th, 2018 by in
Big changes are coming for any company that collects and handles their customer’s personal data (so basically everyone) and breaking the rules could result in a large fine. The incoming European Union General Data Protection Regulations (GDPR) mean you’ll need to have a firm understanding of how you obtain, transfer, store and handle personal data…

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Is your agency limiting your agility?

Posted on Friday, April 27th, 2018 by in , ,
Every company is looking to be agile in their approach. Business is full of high pressure and high expectation, which means companies need to adapt to change quickly. This can mean the difference between making the most of an opportunity or making a huge loss. Many big and expensive creative agencies struggle with responding to…

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How to be a community Hub

Posted on Tuesday, April 24th, 2018 by in , , ,
In our latest instalment on the Hero, Hub, Help marketing strategy, we show you how your brand can offer genuine value and gain a loyal following with Hub content. Get to the hub of your brand Whether your audience found you through your show-stopping Hero campaign or your informative Help content, you’ll need to stop…

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