The way we learn, and the way your business operates, is changing. New technologies are transforming the corporate world, and learning and development opportunities are riding the front of that wave. Engagement with training and internal communications is exceptionally hard to measure within large and complex businesses. Especially when they have workforces that are remote…

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What’s the first thing you look for in a creative marcom partner? While many agencies may automatically focus on the creativity and innovation first, at The Outlook Creative Group we believe that building a relationship based on trust is key. A safe pair of hands When you’re planning your next big event or developing your…

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Share the experience – Using video in leisure marketing

Posted on Wednesday, December 20th, 2017 by in ,
By 2020, it’s predicted that nearly 80 per cent of all internet traffic will be driven by video. As HubSpot have identified: 43 per cent of people want to see more video content from marketers 9 per cent of marketing professionals globally have identified video as being the content with the best return on investment…

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Empowering creative people

Posted on Friday, December 8th, 2017 by in ,
Teachers always said that Shakespeare was head and shoulders above any writer in history. We often wonder whether there could have been other creatives as successful as him that didn’t get their chance.  Shakespeare had a way with words, for sure. But he also had a grammar school education and a few wealthy benefactors who…

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Babcock’s LFB tender bid – A winning solution

Posted on Thursday, December 7th, 2017 by in , ,
We had a two-week window to help Babcock deliver their response to the London Fire Brigade tender opportunity. We worked collaboratively with their Business Development team to understand their key messages and what makes them stand out from the competition. Channeling their passion and talent, we designed and produced a tender overview programme to capture…

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Stand out from the crowd with infographics

Posted on Wednesday, December 6th, 2017 by in , , ,
A good infographic is around 30 times more likely to be read than a text article. It’s worth knowing what you’re doing. Are you getting the most you can from them? Are you using them at all?  In this third installment on the impact of infographics (see previous posts: Infographics – Making the most of your data and A…

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We #wearitpink for Breast Cancer Awareness Month

Posted on Tuesday, October 24th, 2017 by in , , ,
October is Breast Cancer Awareness Month. In the UK, 1 in 8 women and 1 in 870 men are diagnosed with breast cancer during their lifetime. Inspired by Breast Cancer Now’s #wearitpink campaign, we went all out to raise awareness and donations to fund lifesaving research and support. In true Outlook style, what started as…

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Autoglass® company film – A customer’s journey

Posted on Friday, September 1st, 2017 by in , ,
The brief Autoglass® challenged us to showcase the brand and business, to make their staff proud to be part of a wonderful success story, and demonstrate the scale of the business that their colleagues, partners and customers normally don’t see. The ‘premiere’ was set to be at the company’s first ever Customer Conference – an event…

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The growing importance of corporate videos

Posted on Tuesday, August 1st, 2017 by in
Video, in the traditional sense has been around for many years in the form of film, TV and  adverts. From a marketing perspective, videos are a tremendously useful tool in getting a message across to an audience. In this post, we’ll be looking at why videos are becoming the most important form of communicating a…

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How to use explainer videos to build customer trust

Posted on Saturday, July 29th, 2017 by in , ,
Pictures, words and sounds. They make a beautiful partnership and in the context of a video, it’s the choice of format of billions of people to seek out answers to their questions! Read how to use an Explainer video to get customer loyalty.

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