From the roaring lion of MGM to the genre-defining appearance on-screen of the words STAR WARS, the opening title of a film has come to set the tone for the movie-going audience. It whets their appetite for entertainment and tickles their desire for total cinematic immersion. Although technically a practical device to introduce the main feature and…

Read More »

Ed gets it figured out – Sarah Oldham video showcase

Posted on Tuesday, April 4th, 2017 by in , ,
Our ever-motivated Shooter/Editor Ed has been hard at work training for his next personal project – a showcase of Figure Athlete, Sarah Oldham. Currently going through a fitness regime of his own, Ed was up at the crack of dawn to film Sarah during one of her many training sessions here in Northampton. Sarah Oldham…

Read More »

Cost vs value – Buying video for the uninitiated

Posted on Sunday, March 12th, 2017 by in ,
So video is here to stay – it’s not an advertising trend or fad. It has a real impact on your marketing results and your customer’s buying cycle. So when brands need to be shouting loud to grab the attention of an audience, video tops the list of ways to get meaningful messages seen and…

Read More »

Taking your first steps in commissioning video

Posted on Friday, March 10th, 2017 by in , ,
Who’s afraid of the big bad… video? One of the key things we’ve found that stops businesses taking their first steps (or making further steps!) into harnessing the benefits of video is fear! Fear of no experience. Fear of not being able to commit enough time to doing a good job. And fear of the…

Read More »

Achieving video ROI

Posted on Friday, March 10th, 2017 by in ,
Why oh why no video ROI? How do you know if your agency has created you a winning video if you can’t clearly understand your return on investment (ROI)? You’d be surprised (or maybe you wouldn’t), but judging success post-delivery is the biggest grey area for our clients. On a stakeholder level, it comes down…

Read More »
Like any agency worth its salt, we’re never happier and more productive than when the phone is ringing off the hook, when clients are over the moon with our work and when we’re working together to achieve something great! But sometimes at this time of year, it’s right to stop, to be still for a…

Read More »

Ed Crofts and Ben Nevis – Going up in the world!

Posted on Friday, November 4th, 2016 by in ,
Our Shooter/Editor Ed has been a busy lad recently. He’s been far from the comfort of his dark edit suite and up Ben Nevis! ‘So I thought that I’d set myself a challenge to finish 2016 – thought about doing a blog, but it made more sense to make a video blog. But just needed…

Read More »
Hi all!  How’s it going?  I’ve been a busy Outlooker for over 6 months now and figured my first blog is long overdue! For me, the best part of Producing is working with both clients and skilled members of the Outlook team to develop creative content.  I thought I’d talk you through the heads at…

Read More »

Pokémon Go – Tips for success

Posted on Tuesday, September 6th, 2016 by in
Pokémon has taken the world by storm with Niantic’s new augmented reality game Pokémon Go. Not just the world of carefree preteens either… the whole world! I knew 13-year-old me was right, Pokémon is awesome! With Outlook having it’s finger on the pulse (and a lot of kids trapped in adult’s bodies), it has swept through…

Read More »

We’ve taken our O’s back!

Posted on Monday, September 5th, 2016 by in
Last week our very own Terri donated valuable Type O. So, we’ve put our O’s back! Please remember why they were gone! #MissingType What it’s all about

Read More »