Marketing products and TV advertising

Posted on Thursday, June 2nd, 2016 by in ,
With the explosion of alternative viewing platforms, you read it everywhere: TV advertising is dead! Really? Tell that to the brands that spent $5 million for their 30-second spots during the Super Bowl this year.  Since the first advert aired on British television in 1955 (Gibbs SR toothpaste), television advertising has been the most prestigious…

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We help Kwik Fit to spin Jaffa’s wheel

Posted on Thursday, May 12th, 2016 by in ,
You’ve seen him on Kwik Fit’s new Heroes advert. Now he’s the star of his very own game show – well, at least an in-brand customer incentive campaign. Drum roll please… Jaffa’s Wheel of Deals! Hamming it up Kwik Fit’s ATL Marketing Manager Jenna Mistry briefed us to create content based around the little hamster for their regional offers….

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Event organisers in London

Posted on Tuesday, May 3rd, 2016 by in ,
London, UK – the epicentre of all things creative and media. You know what that means? Events. Plenty of events. As a creative agency with specialists in event management, it’s no surprise that we have a strong presence here. Being based in Northampton means it’s quick and easy for us to get to London-based clients and…

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New Designer Corey joins the Events team

Posted on Tuesday, April 26th, 2016 by in ,
Name: Corey Richards Role: Events Graphic Designer  What’s your background? I graduated from Falmouth University in Journalism. It was during my time there that I taught myself InDesign and Photoshop and became the Editor and Designer of their student magazine, Flex. Since graduating in September, I’ve interned for some magazines and freelanced for others. Even…

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Most-loved brands – Creating a connection

Posted on Tuesday, April 19th, 2016 by in
Think of some of your favourite brands, past and present. Why are they your favourite brands? Why do they come to mind? Chances are that these brands have connected with you emotionally on some level. They have worked hard on their branding, really thought about their customers and got super creative in the process. This…

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The three commandments of exhibition stand design

Posted on Tuesday, April 12th, 2016 by in ,
So you have an exhibition coming up but you are not sure where to start with your exhibition stand design? Take a look at our Three Commandments of Exhibition Stand Design: 1) Message Before you even think about the design and factors such as how to use space, you need to have a clear message….

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A brief history of infographic design

Posted on Tuesday, March 22nd, 2016 by in ,
Following in our series of blog posts on the impact of infographics (see INFOGRAPHICS – MAKING THE MOST OF YOUR DATA), this post digs a little deeper into the history of infographics. How old are infographics? The word ‘infographic’ literally means information graphic – providing information in the form of a graphical piece of content. Cave paintings…

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Many may not know this, but storytelling is present almost everywhere we look today. Whether that’s in the least obvious places like billboards or print ads, to the traditional storytelling platforms such as video and animation. The Outlook Creative Group discuss why storytelling is important in copywriting. What is copywriting? There are several ways to…

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The rise and future of app development

Posted on Tuesday, March 8th, 2016 by in
Apps are a self-contained program or piece of software designed to fulfil a particular purpose. They have been in existence for a long time, way before the invention of the modern mobile phone – the very first portable computers contained apps such as a calculator or calendar. We look at the rise and future of…

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Brand marketing techniques by Aston Martin

Posted on Tuesday, March 1st, 2016 by in ,
Since 1913, Aston Martin has effectively used their luxury branding and marketing techniques in a creative, impactful way. Their association with and product placement in Bond films have cemented the suave, classy images of their vehicles. In this blog post, we outline the main marketing technique they employ to maintain an interest in their brand. Personalisation Aston…

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