Client Services gain a Team Assistant

Posted on Thursday, December 17th, 2015 by in
Name: Gemma Arnett Role: Client Services Team Assistant What’s your background? I studied Marketing Communications and Advertising at university and since graduating I have worked in a number of  in-house marketing roles. This time last year I decided to pack my rucksack and hop on a plane to travel Australia. I returned home in September…

Read More »

TV vs radio advertising – Pros and cons

Posted on Tuesday, December 15th, 2015 by in , ,
The face of advertising has changed dramatically over the past few years with the continued upsurge of online, digital-targeted promotions. Of the £16 billion spent on advertising in the UK in 2015, it’s estimated that almost 50% was online; a figure that by 2018 is predicted to rise to 56.5%. With the average UK family…

Read More »

New Designer Denis joins the Digital studio

Posted on Thursday, December 10th, 2015 by in
Name: Denis Plesca Role: Designer What’s your background? I graduated university in Graphic Communication where I practised creative design and creative film. This has led me to gain strong strengths in all forms of creative problem-solving. For the last four years I have worked as a creative, coming up with outcomes to different client needs in educational,…

Read More »

Use vox pops for your brand

Posted on Tuesday, December 8th, 2015 by in , ,
The phrase ‘vox pop’ comes from the Latin vox populi, which means ‘voice of the people’. Many forms of media have used vox pops for years as a means to provide a quick, simple snapshot of public opinion. Typically, interviewers approach random people on the street and ask them to give their opinions on a…

Read More »

The Outlook office just got a little busier – Welcome Laura

Posted on Tuesday, November 24th, 2015 by in
Name: Laura Webb  Role: Senior Account Executive What’s your background? After graduating from university in 2012, I started working in the creative industry at a media production company. During my time there I worked across a range of fashion and liquor brands. I primarily worked on print projects and steadily developed my knowledge from print to…

Read More »
Every child is an artist. The problem is how to remain an artist once we grow up.  – Pablo Picasso How many of you have ever experienced that wondrous moment of clarity and excitement at something that you know is so brilliant it simply HAS to happen? All of you? And how many of you, for…

Read More »

The evolution of the film trailer

Posted on Tuesday, November 3rd, 2015 by in , ,
I remember when I was a child, film trailers used to be the disposable part of the movie-going experience. The ten minutes or so you skip before the film so you can arrive late, nip off for one last bathroom break or open all the noisy sweets you’d bought seconds before. Now I see it completely…

Read More »

Outlook Values – Creativity

Posted on Tuesday, October 27th, 2015 by in , ,
A creative response needn’t be arty-farty, and involve crayons and poetry. Creativity is actually about exceeding the expectations of another person or presenting a solution they couldn’t have thought of themselves.   ‘Daddy,’ said the little boy, ‘what’s ‘creativity’?’ And, at a stroke, his father’s heart sank. Why couldn’t he have just asked him where…

Read More »

Outlook values – Motivation

Posted on Tuesday, October 20th, 2015 by in , ,
Motivation: A reason or reasons for acting or behaving in a particular way. As part of exploring the four key Outlook Values, ‘motivation’ could arguably be the most important for our company. If our team were not motivated to produce great work, we would not be able to deliver the quality of service and solutions our…

Read More »

Outlook values – Collaboration

Posted on Tuesday, October 13th, 2015 by in , ,
Work/life – A balance? Or one and the same? Generally, I think that having a ‘values’ system within a business only has meaning if it transcends the daily work-related objectives and continues long into life outside of the day job. For example, it’s not as if I play at being considerate and supportive of my…

Read More »