The three commandments of exhibition stand design

Posted on Tuesday, April 12th, 2016 by in ,
So you have an exhibition coming up but you are not sure where to start with your exhibition stand design? Take a look at our Three Commandments of Exhibition Stand Design: 1) Message Before you even think about the design and factors such as how to use space, you need to have a clear message….

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A brief history of infographic design

Posted on Tuesday, March 22nd, 2016 by in ,
Following in our series of blog posts on the impact of infographics (see INFOGRAPHICS – MAKING THE MOST OF YOUR DATA), this post digs a little deeper into the history of infographics. How old are infographics? The word ‘infographic’ literally means information graphic – providing information in the form of a graphical piece of content. Cave paintings…

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Many may not know this, but storytelling is present almost everywhere we look today. Whether that’s in the least obvious places like billboards or print ads, to the traditional storytelling platforms such as video and animation. The Outlook Creative Group discuss why storytelling is important in copywriting. What is copywriting? There are several ways to…

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The rise and future of app development

Posted on Tuesday, March 8th, 2016 by in
Apps are a self-contained program or piece of software designed to fulfil a particular purpose. They have been in existence for a long time, way before the invention of the modern mobile phone – the very first portable computers contained apps such as a calculator or calendar. We look at the rise and future of…

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Brand marketing techniques by Aston Martin

Posted on Tuesday, March 1st, 2016 by in ,
Since 1913, Aston Martin has effectively used their luxury branding and marketing techniques in a creative, impactful way. Their association with and product placement in Bond films have cemented the suave, classy images of their vehicles. In this blog post, we outline the main marketing technique they employ to maintain an interest in their brand. Personalisation Aston…

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A successful product starts with a successful launch

Posted on Tuesday, February 23rd, 2016 by in , ,
We have launched a number of products for brands such as Mercedes Benz, Medtronic, Oracle and EDF Energy. There are several ways to launch a product, and it’s important to know not just what to do, but how to do it.  Coverage Coverage is a key point if the product launch is to be even…

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Essential elements of a successful website

Posted on Tuesday, February 16th, 2016 by in
There are several elements that make a website successful. Whether that’s consistency in theme, font, colour or tone of voice. We have highlighted some of the fundamentals that make a website successful. Colour scheme Colour scheme is an imperative part of web design. Use the wrong colours and your chance at making a good first…

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How 3D visualisation can bring your ideas to life

Posted on Tuesday, February 9th, 2016 by in ,
Whether it’s for architecture, product design or even data, 3D visualisation is a highly useful and visually attractive way of representing ideas.  Visualisation for architecture Other than the obvious eye candy that visualised architecture provides, it serves as a brilliant tool for many businesses and corporations to see a building way before its development. This is…

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Aligning your business with appropriate branding

Posted on Tuesday, February 2nd, 2016 by in ,
Branding is an important part of your business, no matter how big or small you are. In this blog post, The Outlook Creative Group shares a few points to help build and maintain a brand identity. Defining the business’s brand This sounds obvious, but your brand needs to stand out among the thousands of other…

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Live events are still a marketing powerhouse

Posted on Friday, January 22nd, 2016 by in
In an online world, it’s amazing how live events are still a marketing powerhouse. The Outlook Creative Group has a wealth of experience managing and producing live events. In this blog, we explain why live events are still effective in this world of video streaming. Why live events? Of course events can be covered online,…

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