The growing importance of corporate videos

Posted on Tuesday, August 1st, 2017 by in
Video, in the traditional sense has been around for many years in the form of film, TV and  adverts. From a marketing perspective, videos are a tremendously useful tool in getting a message across to an audience. In this post, we’ll be looking at why videos are becoming the most important form of communicating a…

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How to use explainer videos to build customer trust

Posted on Saturday, July 29th, 2017 by in , ,
Pictures, words and sounds. They make a beautiful partnership and in the context of a video, it’s the choice of format of billions of people to seek out answers to their questions! Read how to use an Explainer video to get customer loyalty.

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From the roaring lion of MGM to the genre-defining appearance on-screen of the words STAR WARS, the opening title of a film has come to set the tone for the movie-going audience. It whets their appetite for entertainment and tickles their desire for total cinematic immersion. Although technically a practical device to introduce the main feature and…

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Ed gets it figured out – Sarah Oldham video showcase

Posted on Tuesday, April 4th, 2017 by in , ,
Our ever-motivated Shooter/Editor Ed has been hard at work training for his next personal project – a showcase of Figure Athlete, Sarah Oldham. Currently going through a fitness regime of his own, Ed was up at the crack of dawn to film Sarah during one of her many training sessions here in Northampton. Sarah Oldham…

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Cost vs value – Buying video for the uninitiated

Posted on Sunday, March 12th, 2017 by in ,
So video is here to stay – it’s not an advertising trend or fad. It has a real impact on your marketing results and your customer’s buying cycle. So when brands need to be shouting loud to grab the attention of an audience, video tops the list of ways to get meaningful messages seen and…

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Taking your first steps in commissioning video

Posted on Friday, March 10th, 2017 by in , ,
Who’s afraid of the big bad… video? One of the key things we’ve found that stops businesses taking their first steps (or making further steps!) into harnessing the benefits of video is fear! Fear of no experience. Fear of not being able to commit enough time to doing a good job. And fear of the…

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Achieving video ROI

Posted on Friday, March 10th, 2017 by in ,
Why oh why no video ROI? How do you know if your agency has created you a winning video if you can’t clearly understand your return on investment (ROI)? You’d be surprised (or maybe you wouldn’t), but judging success post-delivery is the biggest grey area for our clients. On a stakeholder level, it comes down…

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Like any agency worth its salt, we’re never happier and more productive than when the phone is ringing off the hook, when clients are over the moon with our work and when we’re working together to achieve something great! But sometimes at this time of year, it’s right to stop, to be still for a…

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Ed Crofts and Ben Nevis – Going up in the world!

Posted on Friday, November 4th, 2016 by in ,
Our Shooter/Editor Ed has been a busy lad recently. He’s been far from the comfort of his dark edit suite and up Ben Nevis! ‘So I thought that I’d set myself a challenge to finish 2016 – thought about doing a blog, but it made more sense to make a video blog. But just needed…

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Hi all!  How’s it going?  I’ve been a busy Outlooker for over 6 months now and figured my first blog is long overdue! For me, the best part of Producing is working with both clients and skilled members of the Outlook team to develop creative content.  I thought I’d talk you through the heads at…

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