Outlook Values – Commitment

Posted on Monday, September 21st, 2015 by in , ,
Outlook has four core values embedded in everything we do and everything we are: Commitment. Collaboration. Creativity. Motivation. I was thinking about the former on Sunday while on a flight to Spain. It has been a very successful start to the year for Outlook and I don’t think we should be shy in saying that…

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What’s behind the magic of film-making?

Posted on Friday, September 11th, 2015 by in ,
Since first experiencing a behind-the-scenes glimpse of the filming of Tots TV on holiday at the age of nine, I’ve always been inspired by the film-making process. Not surprisingly, then, that one of the first things I do when I buy a film on Blu-ray is go straight to the title page to watch the…

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Adding Power to your Point

Posted on Wednesday, August 26th, 2015 by in ,
We deliver loads of presentations. Often we see that if we’d been involved earlier, we could have really enhanced the communication process. It’s not surprising, as often the creators are incredibly busy people who are experts in other areas, and the novelty of PowerPoint has pretty much worn off nowadays. Here are some insights which…

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At Outlook, we relish the opportunity to provide an integrated response that combines all of our disciplines. Recently we had the chance to work on a project that showcased how our fantastic teams work together to create something amazing.  The brief One of our clients came to us with a brief for a truly innovative…

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The Magenta Pencil Awards 2015

Posted on Friday, August 21st, 2015 by in ,
It’s not just our dedication to producing high quality solutions with a fully integrated response that sets Outlook apart. It’s our core values:  Commitment. Collaboration. Creativity. Motivation. While positive client recognition is an important factor highlighting Outlook’s success, it is equally important to recognise these efforts internally. To support this, the Leadership team has introduced the…

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Why your brief is boss

Posted on Thursday, August 6th, 2015 by in , , , ,
  Transparency, honesty, learning together, curiosity, understanding, communication… All of these words sound like they’re part of a Top Tips list for relationship advice in The Sun’s ‘Dear Deirdre’ section. However, they’re things we think are integral to a successful client–agency relationship. Fruitful relationships of any kind are quite simple at heart – they’re fueled by…

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Never underestimate the power of light

Posted on Friday, July 17th, 2015 by in ,
Let there be light What theologists don’t realise is that God was actually talking to a lighting guy called Steve. God had lighting high on His list, so it shouldn’t be something you overlook when commissioning your next video. Light can set the tone of your video. It can create a style that sets your…

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We’ve all been there haven’t we? We’re sitting on the sofa, eyes throbbing, tears dripping, and wondering why the hell we’ve gotten so emotional over a programme or a film. Whether it’s Forrest losing his best bud Bubba in Forrest Gump or the reveal on DIY SOS makeovers, we all have differing levels of emotional…

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Self-shooting your way to great content

Posted on Wednesday, May 6th, 2015 by in , , ,
With over 60 hours of video content uploaded every minute and 4 billion videos viewed every day, it’s easy to see why video should be a prominent part of your marketing strategy. With ever-tightening budgets and the need for fast-turnaround video content, we understand that it makes sense to get full value from your staff…

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Using vox pops as part of a video means we’re able to demonstrate what people think & feel – they could be consumers, they could be staff, but the authentic nature of the vox pop means that it can be a very persuasive tool for communicating your message. Whether a useful insight into your employee’s minds, or…

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