The power of email marketing and design

Posted on Tuesday, January 12th, 2016 by in ,
Email marketing is a great way of keeping in touch with customers through order follow-ups or even regular newsletters. There are many ways of marketing your business through email. Selling, informing or simply advertising – email marketing can be an incredibly powerful tool if it’s used in the right way. Simply sending emails with your brand logo…

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Infographics – Making the most of your data

Posted on Tuesday, January 5th, 2016 by in ,
From cave paintings and hieroglyphics through to modern maps, graphs and charts, infographics have been used since the dawn of civilisation.  Stylised infographics have become increasingly popular since 2010. Today they are a vital part of business communication, conveying big data efficiently, cleanly and in a way mass audiences can easily understand and digest. With…

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A very Outlook Christmas – Video winner

Posted on Thursday, December 24th, 2015 by in ,
Congratulations to the winner of our Christmas film draw, Rebecca Sparrow, based at FCL Organisation Ltd. She has chosen the charity Up and Downs to receive a donation of £200!   How many festive film quotes did you recognise? All answers can be found below. Season’s Greetings and a Happy New Year from all of us…

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Team building – The best and the worst

Posted on Tuesday, December 22nd, 2015 by in
For many of us, a team-building activity is rarely remembered with fondness. It is remembered with annoyance at being away from the office when you could be working. Or perhaps frustration that you’re taking part in uncomfortable activities that won’t impact your relationship with colleagues. Or even disbelief that your managers actually believe that blindly…

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Client Services gain a Team Assistant

Posted on Thursday, December 17th, 2015 by in
Name: Gemma Arnett Role: Client Services Team Assistant What’s your background? I studied Marketing Communications and Advertising at university and since graduating I have worked in a number of  in-house marketing roles. This time last year I decided to pack my rucksack and hop on a plane to travel Australia. I returned home in September…

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TV vs radio advertising – Pros and cons

Posted on Tuesday, December 15th, 2015 by in , ,
The face of advertising has changed dramatically over the past few years with the continued upsurge of online, digital-targeted promotions. Of the £16 billion spent on advertising in the UK in 2015, it’s estimated that almost 50% was online; a figure that by 2018 is predicted to rise to 56.5%. With the average UK family…

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New Designer Denis joins the Digital studio

Posted on Thursday, December 10th, 2015 by in
Name: Denis Plesca Role: Designer What’s your background? I graduated university in Graphic Communication where I practised creative design and creative film. This has led me to gain strong strengths in all forms of creative problem-solving. For the last four years I have worked as a creative, coming up with outcomes to different client needs in educational,…

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Use vox pops for your brand

Posted on Tuesday, December 8th, 2015 by in , ,
The phrase ‘vox pop’ comes from the Latin vox populi, which means ‘voice of the people’. Many forms of media have used vox pops for years as a means to provide a quick, simple snapshot of public opinion. Typically, interviewers approach random people on the street and ask them to give their opinions on a…

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The Outlook office just got a little busier – Welcome Laura

Posted on Tuesday, November 24th, 2015 by in
Name: Laura Webb  Role: Senior Account Executive What’s your background? After graduating from university in 2012, I started working in the creative industry at a media production company. During my time there I worked across a range of fashion and liquor brands. I primarily worked on print projects and steadily developed my knowledge from print to…

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Every child is an artist. The problem is how to remain an artist once we grow up.  – Pablo Picasso How many of you have ever experienced that wondrous moment of clarity and excitement at something that you know is so brilliant it simply HAS to happen? All of you? And how many of you, for…

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