Event openers – What makes them amazing?

Posted on Wednesday, May 6th, 2015 by in , , ,
What makes an event opener video amazing?  It’s a tough question! What makes watching the sun setting over an African landscape amazing? Or the silky touch of a newborn baby’s skin? Or the sound of music spilling into every orifice of a stadium filled with people?   The one thing that all of the above…

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New recruit Zoe’s first week at Outlook

Posted on Tuesday, April 7th, 2015 by in
Zoe joins us in the Client Services team and tells us all about her first week at Outlook:   When preparing for my interview with Outlook, I really didn’t know what to expect.  What did the offices look like? What were the people like? How many people were interviewing me? What kind of questions would…

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Getting through tough days with a smile

Posted on Tuesday, March 24th, 2015 by in , , ,
Music has been on my mind a lot lately. There are a few edits I’m trying to pick library tracks for and a couple I’m having scored. It’s clear to any professional Director (or member of a film’s crew) just how important the right music is to a piece of work. With these musical considerations…

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This post was inspired by my drive to work this morning. The specific action that piqued my imagination? Non-indicating drivers! What have I become (or rather what age have I become) where this burns angrily in the pit of my moral stomach? OK, so it’s not specifically the issue of non-indicating while changing lanes, but…

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Whet your appetite with our latest showreel

Posted on Wednesday, March 4th, 2015 by in
Are you looking to invest in video content for your business? With over 60 hours of video content uploaded every minute and 4 billion videos viewed per day, it’s easy to see why video matters.  From start to finish, each step of the video production process is vital to the overall quality and success of…

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Does celebrity endorsement really help a brand?

Posted on Wednesday, January 28th, 2015 by in , ,
Travelling across London in a taxi to a client meeting, I start talking with the driver. The subject starts with me working in TV and video production (currently for a marketing company), via his (now disconnected) Cabvision set, to successful TV ad campaigns. He describes an advert featuring ‘the guy with the big arse dancing…

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With the start of a new year I was thinking about the real successes (in a marketing sense) from the last 12 months. What will be the highlights of the next 12 months? What considerations should go in to your content marketing strategy for 2015? First, ‘content marketing strategy’ is a bit of a buzz phrase….

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FIVE INTO ONE WILL GO – AN INTEGRATED RESPONSE

Posted on Thursday, January 8th, 2015 by in , , , ,
Should you choose to visit our offices in Little Billing (and please do, you’re always welcome), you’ll see an original artwork on the wall in reception based on a quote from Alexandre Dumas: ‘All for one, one for all, that is our device’ Events, Video, Digital, Animation and Design are just delivery media. It’s only…

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SKY ARTS AND THE ART OF CONTENT PRODUCTION

Posted on Friday, January 2nd, 2015 by in ,
How can you put your campaign, your brief or your message into the hands of another and be sure that you know when a great job has been achieved? We’re in a golden age of online video – everyone is doing it! Not because it’s more engaging than text and graphics alone, but because it’s…

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CHRISTMAS NUMBER 1 FOR THIS OLD STAR ON THE TREE

Posted on Thursday, December 18th, 2014 by in , ,
Outlook are chuffed to bits to have been asked to work with Aled O’Ball on the promo for his new compilation album If Anyone Was Listening. Director Darren said: ‘I’d never heard of Aled before, but my mum screamed and went all giddy when I said that I’d be working with him. Now I see why….

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