“It’s a non-English speaking awards dinner for 600, its eight weeks away, we don’t have a venue secured, but if we did it would be in Madrid – Oh and by the way, we need your initial budget and creative in two days’ time…and the client is in Brazil!”
And this is what we delivered:
What a great industry. There’s nothing that focusses the mind of a conference professional like a challenging brief!
We have worked with TLC – an agency based in Portugal and Brazil for a number of years now, their ‘call to arms’, for a team from Outlook to integrate with TLC to develop a joint proposition – Outlook to theme, dress, crew and provide technical, TLC to manage delegates, catering and logistics.
To be fair, a possible venue had been identified (and the pitch winning creative approach was based on that) but in spite of the measuring, wishing and twisting and turning the layout in Visio, we couldn’t fit a quart into a pint pot (lovely as it was) – an awards ceremony requiring all 600 to receive on-stage recognition. But by that stage the beautiful Cibeles Palace had got its hooks into all of us – client included. Ipiranga surprised us with their response – let’s use the Cibeles for dinner and the tiered theatre of Congresos for the awards! So two crews, two sets and two sets of technical then – why not!?
Both events ran flawlessly, to time, and looked fabulous (judge for yourself) with some of the kit transferring between venues to keep the cost down. We look forward to welcoming Ipiranga back to Europe in 2015.