e-Commerce innovation at the e-Commerce Expo 2014 in London

Posted on Friday, October 3rd, 2014 by
E-Commerce Expo, Olympia, London

E-Commerce Expo, Olympia, London

We were delighted to visit the e-Commerce Expo 2014 this year held at Olympia London between the 1st and the 2nd of October.

As we are developing e-Commerce solutions for our customers, we were interested to find the latest innovations with regards to mobile development, shopping carts platforms, marketing and delivery & logistics systems. The e-Commerce Expo was a great way to learn from the experts in sales and transport logistics. Running an e-Commerce website is no easy task – there are a lot of factors to consider from the initial load of products, to order management, fulfilment processes and customer support. Shoppers can browse and buy for products, skip the queues and get their orders delivered at their doorstep.

My favourite seminar was called “The future of mobile on the high street”, excellently delivered by Andrew McClelland, Chief Operations & Policy Officer at IMRG and Matt Norbury, CEO, Instant Access Technologies. As Outlook Digital is currently developing new mobile apps, it was interesting to see what you can do with your mobile in an e-Commerce environment, how different apps use geo-location to track the customer’s position for better service and how the digital experience makes shopping so much easier.

Ecommerce Marketplace of the Future  allowed us to get hands-on with the technology that will help us optimise our in-store and online retail experiences for the foreseeable future.

“Driving sales in a connected world” – by Dion Magee, Ecommerce & Retail Lead at Facebook – took his speech to a new level, talking about the importance of social networks, about the time that people spend online and how the way we connect with the world has changed in the last decade.

When it comes to mobile, people are moving much faster than brands. Increasingly, many of us live in the default state of “always on” through our mobiles and social networks. This isn’t simply a matter of people spending more time with one screen or another, this is about a radical transformation of how all of us are discovering, connecting and engaging with the world. Facebook is an integral part of the connective tissue of the web and, in this session, we will discuss the role that mobile and Facebook play in reaching the connected consumer. We will explore how retailers can find the people that matter to your business, create experiences that really matter to them and do it at a scale that really matters to your bottom line.

The experience was worthwhile and I can’t wait for next year’s event!

Below you can find a few of the best tweets from the show: