Innovation at the eCommerce Expo 2014

Posted on Friday, October 3rd, 2014 by

eCommerce Expo Olympia London

We were delighted to visit the eCommerce Expo 2014 held at Olympia, London 1 October – 2 October.

Our Digital team love to develop ecommerce solutions for our customers. Running an ecommerce website is no easy task. There are a lot of factors to consider from the initial load of products, to order management, fulfilment processes and customer support. Shoppers can browse and buy products, skip the queues and get their orders delivered to their doorstep.

At the eCommerce Expo 2014, we learnt more about the latest innovations in mobile development, shopping carts platforms, marketing, and delivery and logistics systems.

Expo highlights

Our favourite seminar was The Future of Mobile on the High Street, excellently delivered by Andrew McClelland, Chief Operations and Policy Officer at IMRGand Matt Norbury, CEO Instant Access Technologies. As we are currently developing new mobile apps, it was interesting to see how different apps use geolocation to track the customer’s position for better service and how the digital experience makes shopping easier.

eCommerce Marketplace of the Future allowed us to get hands-on with the technology that will help optimise in-store and online retail experiences for the foreseeable future.

In Driving Sales in a Connected World, Dion Magee, eCommerce and Retail Lead at Facebook, took his speech to a new level, discussing the importance of social networks, the time that people spend online and how the way we connect with the world has changed in the last decade.

When it comes to mobile, people are moving much faster than brands. Increasingly, many of us live in the default state of ‘always on’ through our mobiles and social networks. This isn’t simply a matter of people spending more time with one screen or another; this is about a radical transformation of how all of us are discovering, connecting and engaging with the world. Facebook is an integral part of the connective tissue of the web and, in this session, we will discuss the role that mobile and Facebook play in reaching the connected consumer. We will explore how retailers can find the people that matter to your business, create experiences that really matter to them and do it at a scale that really matters to your bottom line.

The experience was worthwhile and we can’t wait for next year’s event!

The best tweets from the show