The Comfort of filming for Stressless®

Posted on Tuesday, January 17th, 2012 by

Our new client Ekornes were eager to capitalise on their investment in this year’s Stressless® show, held at the National Motocycle Museum in Birmingham, by ensuring that they had a video asset to roll out as a reminder to those retailers that visited the show, and as a guide to what was missed to those that didn’t.

Ekornes ASA is the largest furniture manufacturer in the Nordic region and the Stressless® brand is one of the most famous in the world. Ekornes’s vision is to be one of the world’s most attractive suppliers of furniture for the home and so we were challenged with visually bringing the product to life whilst working within the physical and logistical constraints of a live ‘showroom’ environment’

Client Feedback

Ekornes Communications Manager, Anna-Marie Warren, said “Here at Ekornes, we have to be extremely particular about how the Stressless brand is portrayed to both consumers and our own retail partners. 2011 was the first year we had the pleasure of working with the team at Outlook and I am pleased to say that I wouldn’t hesitate to use them again.

Footage of our new product launch taken in the UK at the end of 2011 looks simply superb. The team were a real pleasure to work with and the film was produced to an extremely high quality and within a very tight deadline. Fantastic job!”

Ekornes – The Stressless® Show from Outlook Video on Vimeo.