What makes an event opener video amazing?
It’s a tough question! What makes watching the sun setting over an African landscape amazing? Or the silky touch of a newborn baby’s skin? Or the sound of music spilling into every orifice of a stadium filled with people?
The one thing that all of the above has in common is that they all tap into our senses.
So, how do you ensure that you get the best experience created for your audience?
First and foremost, it’s important to get to the heart of why the event is being produced, however big or small. Is it launching a new product? Giving professional the opportunity to network? Or showcasing some crazy new designs for London Fashion week?
By writing down what the overall point of the event is and considering the key things we want our audience to take away from the event, you’re on your way to developing a memorable opening video.
With any type of storytelling it’s always useful to ask, ‘What do we want our audience to feel?’
Are we looking to blow them away? Do we want them to feel intrigued, make them laugh or congratulate them?
Getting into their psyche and connecting with them emotionally will always be the best form of communication, whatever the message may be.
Think about the kinds of people who are likely to be at the event. It could be that there will be a wide variety of people attending, so try and get to the nitty-gritty on what makes the audience tick.
We like to consider what your audience will have been doing 10 minutes, 1 hour or 24 hours before the event is due to start. This gives a good idea of how the audience may be feeling before they enter the room. The moment the opener video plays is the moment we seek to grab our audience’s attention away from what they’ve just been doing, and set the foundation for how they’ll respond to the rest of the event.
Think about sound and imagery in the live environment. These key senses combined can have a massive impact on the way an audience experiences and reacts to a video.
Even before the video starts, think about the moments just before; the choice of music will invoke emotions, even as the audience are walking into the room. It’s all about setting the scene and creating the right atmosphere.
Everything depends on how we want our audience to feel, so it may be that complete silence or a subtle music bed is more effective than bellowing, energetic music.
The sensory experience is such a vital tool in engaging with consumers because it taps into mindsets on a subconscious level. It’s an indirect tool that allows our audience to go with the flow.
The Outlook team love to find solutions and generate the wow factor through our event experiences. There are so many creative ways to achieve success at an event, and it all begins with an impactful, engaging opening video.
An event opener video is an experience that’s been designed by considering HOW the audience will experience the opener and WHY they will react to that experience positively.
By letting go of ‘us’ and thinking about ‘them’ (the audience), you’ll no doubt have an impressive opener video that starts the event with a bang!
Check out some of our work that we’ve created for some of our clients here.
Get in touch with us today to see what we can do for you.