Gluten-free Chef of the Year

Posted on Tuesday, January 17th, 2012 by

Coeliac UK – Chef Of The Year from Outlook Video on Vimeo.

Last year, we had the pleasure to support Coeliac UK with the promotion of their Gluten-free Chef of the Year competition, which took place at the Unilever Food Solutions Culinary Business Development Centre in Leatherhead.

Coeliac UK is the leading charity working for people with coeliac disease and dermatitis herpetiformis (DH). Their mission is to improve the lives of people with coeliac disease through support, campaigning and research.

We were asked to film the activities of the day to deliver a film that builds on their awareness campaigns, promoting both the work of the charity to the catering industry and also of the competition itself to future competitors. The Charity called on all chefs, from those who are well established to trainees, to design recipes for a delicious three course gluten-free meal for two people.

Working to a tight deadline and a low budget, Gary and Ed were both on hand to shoot on Sony EX3 and Canon 5D cameras. As the competition only lasted a little over two hours, we needed to achieve all the necessary objectives within this timeframe to meet the demands of the brief – which included keeping the budget low! Ranging from interviews with the charity partners, competitors and judges, to documentary shots of the competition and the more aesthetic commercial food shots, we filmed as live, without impacting on the flow of the event itself. We then had all footage backed up, and in place on a timeline as a rough cut by the end of the day with all the necessary content in place!

Jo Archer, Campaigns and Communications Manager for Coeliac saidOutlook Video impressed us right from the start; working with us to get our requirements within budget, completely ‘getting’ the brief and delivering a quality project that was on time, on message and achieved our aims. We will definitely be working with them again.”

Our goal is always to meet our own high standards of creative production whilst simultaneously achieving all our client’s objectives – quite simply this is done by working smarter, keeping a focus on the end

For more information about the charity go to www.coeliac.org.uk

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