Infographics – Making the most of your data

Posted on Tuesday, January 5th, 2016 by

From cave paintings and hieroglyphics through to modern maps, graphs and charts, infographics have been used since the dawn of civilisation. 

Stylised infographics have become increasingly popular since 2010. Today they are a vital part of business communication, conveying big data efficiently, cleanly and in a way mass audiences can easily understand and digest.

With over 1.5 billion pieces of content, 140 million tweets and 2 million videos being created on a daily basis, simple visual aids are becoming more and more popular. But, there are many other reasons why your business should be using infographics.

Infographics are memorable

With so much information bombarding us from so many angles, many of us have developed an increasingly shorter attention span and tend to scan material as opposed to actually reading text.

Furthermore, we tend to remember information that we’ve seen more so than read. In fact, studies have found that 90% of the information that we remember is based on a visual impact.

Infographics enhance brand awareness

Infographics are easily shareable on the internet. As a result, a visually appealing and well-designed one can be used to very effectively promote and increase brand awareness.

If you design an interesting and engaging infographic with colours, messages and shapes that are consistent with your brand, you’ll have an effective means of enhancing your brand’s awareness. Be sure to include your logo, too!

Infographics increase traffic

A code can be embedded into your infographic. This means that when your work is shared online, an automatic link will be generated back to your site.

The further your infographic is shared, the more traffic you will see land on your website.

Infographics improve SEO 

A clear, concise and well-designed infographic is far more likely to be shared, clicked on and reused. This is becoming increasingly important in the world of SEO.

Furthermore, an increasing number of people are specifically searching for infographics. This has led to search engines prioritising them when returning their results.

Infographics set you apart as an industry expert

A successful infographic will present your industry knowledge in a way that makes it easy for others to understand. This is a difficult skill in itself and, when done effectively, will position you as an expert in your particular field.

When considered an expert, trust is naturally increased. With trust comes additional leads. Additional leads turn to work and work creates a successful business!

 

How Outlook can help

The challenge with infographics is creating them. As experts in graphic design, we believe that graphically rich infographic designs should be fun, engaging, and make data easier to understand, consume and remember.

However, truly effective and memorable infographics need to be about more than just design.

Before we get creative, we work closely with you to ensure we fully understand your intended target audience, your preferred type of media (digital or print) and your critical key messages. Only then do we start creating you a unique, visually stimulating, attention-grabbing infographic that will set your business apart.

For more information on graphic design, infographics or any of our other services, please don’t hesitate to get in touch. We’re always happy to help!