Four Into One Will Go…

Posted on Thursday, January 8th, 2015 by

Dear Clients

Should you choose to visit our Offices in Little Billing (and please do, you know you’re always welcome…), on the wall in Reception is an original artwork, based on a quote from Alexandre Dumas:

“All for one, one for all, that is our device”.


Work with me on this, it’s my ‘jumping off point’ for this short introduction to the attached video link!

Although the sign outside the office highlights the three components of the Outlook Proposition (and, further developing my  Dumas/Musketeers analogy,  if we fold in Client Services,  we three are actually  four!), the reality  is, regardless of nomenclature, we’re all working at  the ‘we’ end of the collaborative spectrum.

Because Events, Video and Digital are just delivery media.

Its only when we apply them to your communication requirement do they start to mean anything.  It’s charmingly naïve (and creatively myopic) to believe that any single medium is going to deliver a successful solution on its own.  I’m very fond, possibly over fond, of using the word ‘integrated’ to describe the solutions we design for you, but integrated they are.

Whether our response is large or small, complex or simple, to assume we’ve created it within an ‘Events bubble’ would be…misguided. We celebrate and encourage the diversity of perspectives each media team brings to a solution. We may not use them wholesale, we may not use them at all, but we’re always stronger for having shared them…

It’s this creative diversity that brings the depth of our response.  No Outlook-produced Event has ever really been produced by Outlook Events alone. It’s been produced by the broader Outlook Creative Group. That’s not saying we couldn’t do it on our own, it’s just that we don’t choose to!

To paraphrase the great Eric Morecambe’s, whilst the Events Team may have all the right elements, we won’t necessarily apply them in the right order! Yes, know about video and animation, we’ve ‘done them’ in the past (some more than others), but we don’t pretend to know as much as the guys and girls in the other room.  And that’s the beauty of this ‘all for one, one for all’ approach – all of this is actually in the other room, or down the corridor.

We’re a 31 person partnership; passionate about collaboration and the synergy it brings. So even though a response may be heavily weighted towards one discipline or the other, it’s a safe bet that the creativity behind it involved the active participation of all the other skillsets within the Outlook Team. Put simply, you can assume that anything Events-shaped will have been examined from the widest (and weirdest) ‘protractor’ of creative angles.

And that, my friends, is our device.