Is iPad/tablet based ‘Interactivity’ within a live event genuinely useful or just a gimmick?

Posted on Friday, July 4th, 2014 by

Badge, coffee, plenary, lunch, breakout, coffee, close…… This has become the custom and accepted operating model for an event.

Recent times haveseen this model challenged with delegates demanding interactivity. This need has been satisfied by the introduction of tablets into the live event environment. The question is are they a gimmick or will they genuinely change the way events are viewed and experienced by an audience? From experience, we believe that interactivity is here to stay and as a creative agency have embraced this trend and grown with it.


 Why?… Simple…..

    • I wonder if ‘so and so’ is here from that global pharmaceutical company?
    • What time is the Q & A panel session?
    • I really want to ask this poignant question but don’t want to put my hand up in front of 300 colleagues?
    • I wish I could see the detail on that slide…

Event ‘apps’ now enable a delegate to have all of the information they need at the swipe of a finger. Systems such as Ignite Response – our own Event App – allow delegates to achieve all of the above and more.

On a recent conference we received over 136 questions from an audience of 260. This return is 67% higher than previous years where standard hand held microphones were ran in the audience. Although the panel was not able to address all of these questions, it gave them a great insight into points of interest and popular topics that customers raised.

Post event they distributed a document answering the questions raised in detail which provided longevity to the event and more importantly a tangible take away from the event.

A similar scenario is true for utilising event ‘apps’ for obtaining post event feedback. We have seen an increase of up to 80% in returned forms when they are done electronically on a tablet at the end of the day as opposed to the traditional paper route.

Tablets and apps tick more than just the interactivity box…

They also encourage paperless meetings, and nowadays this is a big selling point for today’s large corporate organisations in that it helps to satisfy their internal sustainability policies.  On the subject of internal stakeholders, event ‘apps’ can now be fully branded allowing the app to become a digital extension of your companies values. This is a big selling point for customer facing events.

This is only a quick glimpse on some key areas that event ‘apps’ cover but it is difficult to argue that they have not had a positive impact on the events industry.

If you would like to hear more on how we can help you improve your ROI on events by introducing interactivity then get in touch by contacting and have a look at some of our event work here!