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Never underestimate the power of light

Let there be light

What theologists don’t realise is that God was actually talking to a lighting guy called Steve.

God had lighting high on His list, so it shouldn’t be something you overlook when commissioning your next video.

Light can set the tone of your video. It can create a style that sets your film aside from others or it can simply add realism to the storytelling. So don’t poo-poo your DOP when he asks for just a bit more time to light the scene properly – let him do his job to get the most out of your set.

For on the seventh day, you want to be resting – not fixing it in post!

Get in touch to learn more about working with our Video team.