Wherever you are – they’ll find you!
As Recruitment specialists Monster will tell you “Success is often determined by one fundamental thing: finding the right people”. That’s pretty close to our own ethos at Outlook where we’re really clear that our own success relies on the right people too – both on agency and client side.
To explain – We’ve been working with the European arm of a Global company across many business units and contacts but under the same umbrella branding, look and feel and ultimate goal. With one project, our initial creative treatment blew them away and very quickly, we began to enjoy the benefits of working together with like-minded project teams both sides of the English Channel.
On a second project, it was a slower, more considered approach that was driven by fact finding, problem solving and the ability to challenge each other’s views. The parallel between these two examples is the people, and how they adapted their approach to get the best out of the relationship and reach the common ground.
Both styles of project development and management have resulted in amazing films, hitting all objectives, and with incredibly happy clients…and agency team – but both had the right people!
So, back to Monster. It’s a new relationship with the marketing team that we have so we’re both still learning each other’s whims and processes, but what relationship did ‘success’ and ‘the right people’ play? Producer Holly sums it up:
“Working with Monster to produce their Monster Consultancy Services video has given the team at Outlook the opportunity to be very open and diverse with our creative ideas, both from our initial ideas, through to final completion of the project.
Communication and attention to detail has been an incredibly important aspect of our partnership with Monster we’re really pleased to have delivered a project that not only fulfilled Monster’s communication needs, but that also helped strengthen our partnership with them.
Moving forwards, we’re both already so much further ahead with our understanding of key production requirements needed from both an agency and client-side so that the two can work in harmony with each other.”
So personality traits such as ‘creativity’, ‘experienced’, ‘organised’ that clients usually associate with agencies, are only half the story for success. The only way to achieve true synergy and added value is to also recognise the importance of character traits in people and how they work with others, such as ‘partnership’, ‘honesty’ and ‘collaboration’.
Remember – the ethos of an agency isn’t down to the work it produces it’s down to the people