Most-loved brands – Creating a connection

Posted on Tuesday, April 19th, 2016 by

Think of some of your favourite brands, past and present. Why are they your favourite brands? Why do they come to mind?

Chances are that these brands have connected with you emotionally on some level. They have worked hard on their branding, really thought about their customers and got super creative in the process. This is where a digital marketing agency can help. We at The Outlook Creative Group are experienced with bringing inspiring ideas to life.

Brands that ‘slam it down’

Take Coca-Cola for instance, one of the most popular and successful brands of all time. Coca-Cola designed a marketing campaign based around putting over 1,000 different names on their bottles and cans with the hashtag: #ShareaCoke.

With over 150 million bottles sold in 2014, it is still going strong. Why? Because drinking your coke has become much more of a personal experience. Of course you are going to look for your name. Of course you are going to look for a coke for your best friend. Don’t drink a coke alone, #ShareaCoke.

#ShareaCoke Coca Cola's brand

Airbnb has taken the travel world by storm with its excellent digital marketing strategy. With the landing page message ‘Welcome Home’ and its motto #belonganywhere, AirBnb fills a gap in the travel market for many eager travellers wanting to experience other cultures first-hand and feel part of the community.

They have allowed customers and hosts to take ownership and personalise their experience by encouraging the sharing of experiences via videos, the posting of reviews and the development of a worldwide community based on curiosity and trust.

Airbnb co-founder Joe Gebbia talks about trust:

In short, these brands have put their customer at the forefront. They know that connecting has huge influence on the buying choices that we make and as such, take great care to give us the experiences that we crave. As an experienced creative agency, we do this too. Visit our branding page for more information.

Get in touch with us to see how we can help you engage your customers with your brand.