Posted on Tuesday, January 12th, 2016 by

Never Underestimate the Power of Email Marketing

Email Marketing is a great way of keeping in touch with customers through order follow-ups (for e-commerce businesses) or even regular newsletters.

There are many ways of marketing your business through email. Selling, informing, or simply advertising, email marketing can be an incredibly powerful tool if it’s used in the right way.

Email Marketing: How it’s Used Today

In this blog post we’ll be talking about some of the reasons why email marketing is an effective way of communication as well as how to harness some of the true power of the platform.

We’ve found a few examples of good email design marketing we’d like to share.



Using a simplistic yet effective design, this Christmas email design reminds customers that they can purchase gifts through the chanel website. It’s minimalist design with a small amount of text is what works best here.

Simple, minimal, and effective.







A great way of making customers aware of latest posts on their site, Starbucks have included appealing imagery to their email campaigns to inform the customer of what the post is about.

This is an image-rich email campaign, and features various social share options which allow Starbucks’ customers to interact with their social media channels and share content with followers.

What works great about this particular design is that whilst it offers recipe ideas for coffee at home, there’s also a subtle advertisement for their products, making it a piece of marketing that works on two levels; from a business perspective and from a good content marketing perspective.

Simply sending emails with your brand logo and a little information won’t cut it. Remember – these customers have opted-in to receive your emails, so they need a reason to continue opening them! Let’s take a look at one more example.





Here’s an example of catering an email to the customer/user. The Stitcher email campaign is great, because not only is it a wonderful example of responsive design, it’s also catered to the individual it’s sent to.

For example, if the user opens this email from their mobile device and have the Stitcher app installed, once they tap ‘Listen’, the user is taken to the app to listen to the specified podcast immediately.

In today’s mobile world, responsiveness is an important aspect in not only web, but email design; so ensure your campaigns are set to deal with these hurdles. It’s a nice touch that tells your audience you’re aware of the technology they’re using and you’re catering to their needs.

Again, the inclusion of the ‘share’ option simply allows the user to share these podcasts on their chosen channels, further expanding Stitcher’s reach to an appropriate audience.


What We Can Do

Ultimately, your email design campaigns do depend on the type of audience you have, as different audiences require different styles of email.

Whatever the type of campaign you require, The Outlook Creative Group can help. We have experience in a variety of sectors and we will design, plan and write the copy as well as build and distribute targeted and effective email campaigns to maximise your open rate and ensure it reaches your target audience.

Call or email us today to find out more.

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