When I approached Outlook Creative for a job role last month, little did I know what they had in store for me, 1 telephone interview and 3 interrogations, I mean interviews later and here I am! A fully fledged Account Executive working in Client Services. I had survived the interviews with all my limbs intact!
To say the hiring process was unconventional is an understatement, at one point they fired 6 or 7 questions at me without even taking a breath!But that is what is so special about Outlook as an agency, they are anything but conventional. So when the anticipated: “Why do you want to work for Outlook” question popped up, it was easy to answer. Because they are different, their focus is on quality and delivering the best communication solution for the client, or partner.
Partnerships are a big focus here at Outlook and it’s hardly surprising given they work seamlessly across 5 different disciplines and 3 departments: Events, Video, Digital, Animation and Design. So, I was set a task – find out from the Head of Departments themselves how Outlook achieve and deliver an integrated response, partner together to adapt to fit any brief and support each individual department to communicate across different mediums. Luckily it’s Friday Treat Day (a perk of the job!) so loaded with battenburgs I set off on my task.
I began with Jason, Digital Director. He was a tough interviewer so between you and me I was relishing the opportunity to put him on the spot! Jason explained that part of Outlook’s charm is their ability to really get under the skin of a project and to successfully do this the work is kept in house. Hence, they are able to collaborate, brainstorm and deliver quality, value for a client! Quite often in a short space of time! He explains that the Digital and Design Teams are really a delivery mechanism able to translate the client’s ideas into a reality.
Events, provides the perfect platform to put forward a combined response that can drive creativity for the client. So, off I went to the swanky new offices that our Events Team have just moved in to. Friday is always a happy day, no matter where you work so I’m greeted with lots of happy faces and a Cherry Bakewell. Needless to say I will be 10lbs heavier by the end of my first month here. When I first sat down with Iain to discuss what Outlook are all about he made it clear that Outlook’s ability to be creative, inventive and have original ideas means that where ever possible the Events Team partner with the other sides of the agency to be able to deliver an incredible result for the client right across the spectrum from creating a concept to delivering a brief.
Gary our Head of Video expertly explained that the value Outlook can add when partnering with a client is through creating a truly integrated response which is capable of creating outstanding work through combining capabilities across all three of our Outlook disciplines. Through doing this we are able to create a communication solution which not only works across various platforms but can add something special and different for the client.
From a client perspective, Outlook can clearly provide a fully integrated response, meaning we are able to meet any brief and help the client to sleep a bit easier at night with less things to worry about. Steve, Managing Director made this crystal clear:
“Whether working independently or together Outlook’s multi-discipline approach is both beneficial, effective and blooming well successful!”