Outlook were on location to capture the launch of the largest poster site outside London in Manchester’s Piccadilly Gardens. blowUP Media, specialists in large-format outdoor advertising, unveiled Nike’s new England team kit, featuring local boy, Danny Welbeck. The site is the only outdoor advertising to be used as part of the Nike kit launch campaign and we were there to film across the 4 hours required to complete the installation. Usually found in the dark edit suites here at Outlook, Ed Crofts jumped at the chance to get out and about to produce, film and edit this quickturnaround requirement from blowUp Media, ready for their press release.
As far as media placements go, it doesn’t get much bigger than this.
See the installation video below: