Outlook deliver ‘A Big Thank You’ for the Stroke Association

Posted on Monday, March 31st, 2014 by

Stroke association OutlookBringing ‘Thanks’ to the screen

Outlook have worked with the Stroke Association charity to launch their ‘A Big Thank You‘ campaign. It focusses on recognising the efforts & energy of their supporters. We learnt a lot from the experience too as it’s not just money that is donated by them, but time, knowledge & skills – all coming together to make a difference to the lives of thousands of people affected by stroke every year.

Playing our part in a multi-platform marketing campaign

A campaign that featured social, print, and web, Outlook were specifically asked to drive the development and visualisation bringing the message to life through video. This was not meant to be a sentimental or highly emotive film, but simply a chance for people to say ‘Thank You’ on behalf of the charity. Our approach? We kept it simple, and honest!

“The video successfully illustrates to supporters, donors, volunteers and campaigners what a big difference they make to those people whose lives have been touched by stroke.” said Jackie Parnell Remembrance Fund Manager for the Stroke Association and our lead on the A Big Thank You project. “Outlook were briefed to film stroke survivors, researchers, volunteers and staff – a very diverse mix of people, especially given that some stroke survivors had difficulty speaking and walking“.

True Agency value shows when faced with a Challenge!

The real challenge came from the tight schedule required to allow all talking heads, who were not to accustomed to be on camera, to be filmed within one day and across multiple locations! “Outlook filmed with absolute professionalism and empathy and were not phased by any of the challenges which faced them throughout the day.” said Jackie. It’s these type of high pressure situations that our clients see the added value of working with us. Within a small charity budget, our clients get the combination of technical and location experience, the ability to direct and achieve great contributions from those in front and behind the camera and above all, remaining flexible but true to our initial creative vision.

Whilst on site, the Stroke Association also received the added benefit of utilising Outlook to achieving all supporting photographic imagery of the staff and contributors at the same time. This meant the budget for this project was optimised for all channel opportunities.

The feedback has been brilliant. It’s been a pleasure working with Outlook and I wouldn’t hesitate to recommend them“. Very kind words indeed from Jackie,  so ‘A Big Thank You’ from all of us at Outlook for the opportunity to play our part in such a great campaign and charity.

You can see more ‘Thank You’s here

And here is the final film below, which is also hosted on YouTube as part of the Stoke Association channel