Underscoring the effectiveness of a creative partnership, the Outlook Creative Group have been supporting events and incentives agency DBMT for several years. Built on a strong personal relationship and a willingness to always say ‘yes’, our Technical Director, Rich Salado, has brought together a team of in-house designers, technicians, editors and structural engineers who truly understand the DBMT approach to delivering award-winning solutions.
The Westminster Park Plaza was the venue of choice for the 2014 Mercedes-Benz Truck Sales Masters Awards Ceremony. DBMT made it clear that both they and Mercedes-Benz were looking for a fresh and exciting approach to the staging of the event. This needed to be a live experience that both complemented the Mercedes-Benz brand and avoided being ‘just another awards ceremony’.
Rich and the team put forward a number of design options, before the agency settled on a distinctive twin screen ‘elliptical’ response. Each projection surface was mounted inside a giant, circular bezel, with intelligent LED around the perimeter. This provided an innovative (and interactive) enhancement for the award ceremony, and a stunning environmental backdrop for the dinner and post-dinner entertainment.
Supported by interlocking circular stages and a series of curved walls, we were able to choreograph multi-dimensional environmental changes throughout the event.
Alongside the physical environment, Rich also brought the Outlook Digital and Video teams on board, producing a package of 3D environmental animations, ambient soundscapes and high-impact opening modules and awards stings. We also offered up a new take on PowerPoint within the context of sales figure presentations – never have EBITDA figures looked so engaging!
Recently the venue confirmed the Mercedes-Benz TSM event as the largest and most involved structural set built within their main ballroom – not bad for a 36 hour build/show/de-rig window!
‘We’re really delighted with the way the relationship works with Outlook,’ said DBMT Managing Director David Bottrill, ‘They bring a unique enthusiasm, technical know-how and creativity to all the project we work on together which perfectly match our objectives for every project. The two recent Mercedes-Benz jobs we’ve done with Rich have added to our award-winning relationship with our client.’