Outlook’s Head of Events, Iain Liddiard showcases our successful partnering with award winning agency DBMT to deliver a seriously amazing awards ceremony for Mercedes-Benz.
Underscoring the effectiveness of a creative partnership, The Outlook Creative Group have been supporting Events and Incentives agency DBMT for several years. Built on a strong personal relationship and a willingness to always say ‘yes’, our Technical Director, Rich Salado, has created a team of in house designers, technicians, editors and structural engineers who truly understand the DBMT approach to delivering award-winning solutions.
For the 2014 Mercedes-Benz Truck Sales Masters Awards Ceremony, The Westminster Park Plaza was the venue of choice, DBMT Managing Director David Bottrill made it clear that both he and Mercedes-Benz were looking for a fresh and exciting approach to the staging of the event – this needed to be a live experience which both complemented the Mercedes-Benz brand and avoided being ‘just another awards ceremony.’
Rich and the team put forward a number of design options, before the agency settled on a distinctive twin screen ‘elliptical’ response; each projection surface mounted inside a giant, circular bezel, with intelligent LED around the perimeter. This provided an innovative (and interactive) enhancement for the Award Ceremony, and a stunning environmental backdrop for the dinner and post-dinner entertainment.
Supported by interlocking circular stages and a series of curved walls, we were able to choreograph multi-dimensional environmental changes throughout the event.
Alongside the physical environment, Rich also brought the Outlook Digital & Outlook Video teams on board, producing a package of 3D environmental animations, ambient soundscapes and high impact opening modules and awards stings. We also offered up a new take on PowerPoint within the context of sales figure presentations – never have EBITDA figures looked so engaging!
Recently the venue confirmed the Mercedes-Benz TSM event as the largest and most involved structural set built within their main ball room – not bad for a 36 hour build/show/de-rig window!
“We’re really delighted with the way the relationship works with Outlook” said David Bottrill, “ they bring a unique enthusiasm, technical know-how and creativity to all the project we work on together which perfectly match our objectives for every project – the two recent Mercedes-Benz jobs we’ve done with Rich have added to our award winning relationship with our client”.