Head of Digital, Jason Farmer explains how Outlook successfully partner with clients to produce creative work that adds value!
Here at Outlook we were delighted when one of our long standing partners: Wendy Welsh had no hesitation in turning to our design team to refresh her company branding.
An example of our work on this project can be seen below:
As the first step in the process we had an enjoyable ‘discovery’ day where Outlook’s Digital Director, Jason Farmer met Wendy’s team to discuss, debate, and brainstorm together in order to get a better understanding of the personalities and skill sets that power the company, and eat the odd biscuit and consume lots of coffee in the process of course.
It was no surprise that quality, experience, great service and communication were all key in Wendy’s team’s proposition, oh and a penchant for the colour purple, more specifically a dark, silk, velvety purple!
With this in mind the Outlook design team created a set of engaging design concepts that reflected the brand’s identity and voila! A logo was chosen, refined and implemented into designs for a website, PowerPoint template and printed stationery that Outlook tailored to work across all media.
Managing Director – Wendy Welsh commented: “From our first brainstorming meeting with you, we came away with a vision as to how it could all look, and from my perspective the bar was set pretty high, but I have to say my expectations have certainly been exceeded, so thanks for all you did to help us achieve this.”