We’ve all heard the saying ‘practice makes perfect’. When it comes to producing a memorable event experience, it really does. A full run-through before going live is crucial to an event’s success.
This is especially important given how much money is often invested in live conferences. Staging, equipment and audiovisual technology can take up a huge proportion of an event budget. Reduce the risk of embarrassing technical errors by rehearsing with all elements before the event goes live. It’s something we strongly advocate here at The Outlook Creative Group.
Your schedule will be unpredictable.
People will be tired from travelling.
Technical issues may occur.
By rehearsing, you minimise the risks these issues bring by putting people at ease and reassuring any nerves ahead of time. And hey – it’ll help you to relax too, which will mean you get to enjoy it more and won’t be rushing around sweating madly.
As Alan Jay Zaremba notes in his book Speaking Professionally, rehearsing can minimise 75% of speakers’ nervousness. Additionally, when it comes to public speaking, 95 per cent of a presentation’s success will come from the work put in prior to presenting. This may include:
Even though the hare has an advantage when it came down to speed, the slow and steady tortoise always wins the race. When you put aside dedicated time to really ensure your communication engages your audience, you create experiences to remember.
Key techniques to ensure you’re always getting the best use of time
1. Schedule a dedicated rehearsal slot with the technical team to run through the event cue to cue. This prevents any last-minute changes or anything getting forgotten.
2. Ensure you have everything you need for your practice run-through ahead of time, and that all the people you’re working with know where they need to be. You can do this by printing off a running list or schedule for everyone to review.
3. Make sure all the technical staff have aligned their equipment with the communications for the most effective results.
Our experienced Events team can help you plan your event, provide dedicated timings and establish what to prioritise. Get in touch!