In an age where digital is king, it appears that print abdicated that throne a long time ago.
Countless organisations have recognised the change in content distribution and have shifted their advertising and marketing efforts online. This is mainly down to how economically viable it is in comparison to its traditional predecessor. Not to mention the speed of both access, updates, exposure and convenience.
But the power of print still remains a necessary cog in the advertising and marketing machine.
The most successful marketing campaigns utilise both mediums and channels. Print reinforces digital elements of a campaign, allowing your message to reach and engage your target demographic.
Although, it is true that the emphasis by marketers and organisations will be placed firmly in digital, there are still those who enjoy the warmth of a credible and tangible printed piece. Print slices through the noise of today’s digital chaos to leave a lasting impression. It is tangible, engaging, effective and dependable. But make no mistake, while print is still alive and kicking, digital remains king.
If you need help or advice on print or digital media, get in touch.