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Self-shooting your way to great content

With over 60 hours of video content uploaded every minute and 4 billion videos viewed every day, it’s easy to see why video should be a prominent part of your marketing strategy.

With ever-tightening budgets and the need for fast-turnaround video content, we understand that it makes sense to get full value from your staff by turning them into budding videographers.

However, self-shooting is easier said than done. You wouldn’t think so when many of us capture details of our lives on a daily basis on our smartphones. Even though this often results in some hilarious videos for our personal Facebook page, there is more of an art to shooting high quality video content for business.

If you’re not a seasoned videographer, here are a few tips to help you shoot event content and score for a winning edit.

Prepping your content for edit

When Outlook producers arrive on set at an event or exhibition, we’ve already fully planned and prepared the shoot. We know exactly what we need to capture so that we have everything we’ll need for the edit.

Setting up

Audio

Filming

You can create the Dutch angle by simply tilting your camera.

Over the shoulder (OTS). This camera angle focuses on the main subject while the shoulder of the other subject is in vision.

Point of view shot (POV) is achieved by holding the camera in front of you and showing your hands or legs. Useful when you’re asking the audience to see what’s on screen literally from your own eyes.

So there you go. You don’t need to have Ridley Scott in your organisation to capture usable video content from your own staff.