Apps, in the traditional sense, are a “self-contained program or piece of software designed to fulfil a particular purpose”. That’s what we know of apps, and they have been in existence for a long time, before the mobile phone. The very first portable computers contained apps, whether that was something as simple as a calculator or a calendar.
Outlook Creative looks at the rise and future of the app and its development across the UK and world-wide market.
Today, the mobile app is a platform for businesses to display tons of content on a small scale. The opportunity to reach different types of audiences through a mobile device is a concept that is still difficult to some to grasp. So many organisations don’t have apps either because they see it as unnecessary or too difficult to initiate.
Apps can deliver vast amounts of information in a small package to audiences of millions. To put this in perspective, according to a report by comScore, the average smartphone user in the US downloads three apps per month. The report also states that mobile devices are being used more than any other media – and that includes desktop devices.
App development might be worth considering if your organisation does not currently employ a method of carrying information to a mobile platform; if not, it might be time to start.
The web app has been around since the beginning of (internet) time. Email is an example of a very early web app, and has been developing since its introduction. To put it into words, the web application will allow the user to perform actions, whereas a website is an informational platform.
Web apps are beginning to evolve and are being utilised every day.
The browser Google Chrome utilises web apps heavily, going so far as to have an ‘app store’ for their selection of web apps. These are the very literal iteration of apps and have been designed to act like apps that we know.
Apps are continually growing, and are fast becoming a way of gathering data for businesses, with apps like SnapChat being valued at around $10 Billion. The primary purpose of apps is now evolving from simply offering information to earning a form of income. In-app purchases (the ‘freemium’ model) are fast becoming a popular option for many developers who are looking to create a credible stream of revenue.
If you are looking for app development in the UK, Outlook Creative can help. Whether it’s advice, an enquiry or more information about what we offer, we’ll offer as much help as we can. Get in touch with us today to see how we can help.