One of the biggest challenges facing internal communication managers is how to encourage colleagues and stakeholders to engage with company messages.
With inboxes full to bursting, internal emails often go unread or are quickly skimmed.
Similarly, days jam-packed with internal meetings and presentations result in lost productivity and resources, as well as a few snores. Face-to-face sessions can be especially difficult and costly when workforces are based remotely or work non-standard hours.
Video helps you to bring energy and honesty to your internal communications. When employees feel like they are involved in the business they work for, and that senior managers take the time to connect with them, engagement and productivity improves.
As well as this, research shows that viewers retain 95% of a message from a video compared to 10% when reading it in text.
Through existing distribution channels, your videos can be instantly accessible to employees on all their devices and are perfect for saving in a shared location for repeat viewing.
For many businesses, getting started with video can be daunting.
At The Outlook Creative Group, we offer more than just a technical service. With their background in creative and strategic production, our Video team will ensure that your content gets watched, not skipped.
With a clear price packages, you can be sure of a right-first-time approach. We’re experts in creating and delivering meaningful content that generates results for our clients.
Get in touch to find out how you can incorporate video into your internal communications strategy.