The phrase ‘vox pop’ comes from the Latin vox populi, which means “voice of the people”. Vox pops have been used for many years, in many forms of media as a means to provide a quick, simple snapshot of public opinion.
Typically, random people on the street are approached and asked to give their opinions on a specific topic. Their responses are subsequently recorded and presented in a brief yet impactful reflection of popular opinion. Indeed, there’s no better way to find out what the public want from a business than to ask them directly.
Using video vox pops not only allows you to collect the valuable views of everyday consumers and your potential customers; the end result leaves you with a truly engaging video record which can be utilised for marketing purposes.
Unlike a survey, vox pops will bring your research to life, allowing you to get real opinions from real people, and bring a personal, human touch to a world that is becoming consumed by technology. This alone can increase the perceived validity of a product or service, and therefore increase trust.
Furthermore, video is fast becoming the ‘new’ way to communicate (by 2017 it’s predicted that video will account for around 69% of all Internet traffic) with 64% of marketers expected to incorporate video into their company and brand strategy in near future as a result.
However, creating meaningful, powerful vox pops isn’t an easy task. It’s down to ensuring that the right demographic is in front of the camera, picking the right location to film, at the right time, and most importantly asking the right questions.
This is where Outlook can work with you to maximise the opportunity you have with your potential spokespeople. We will perform the necessary research, create the open ended questions that evoke a response, hit the streets to film and interview the appropriate demographic to ensure that we gather a significant insight into your customers opinions. You will be left with a record that you can not only present and market, but also build your business strategy around.