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We drop our A and O’s in support of #missingtype

Have you noticed our logo yet? We have dropped our A and O’s to show support for the NHS Blood and Transplant #missingtype campaign.

We are also encouraging everyone around the office to donate!

The NHS Give Blood campaign has been launched for the second year running. Around the world, A’s, B’s and O’s are disappearing from signs, landmarks and company logos to show support for blood donation.

In England alone we need almost 200,000 new donors, especially from blood groups like O negative and A negative, younger people, and black and South Asian donors. This year blood donor organisations from 21 countries – covering 1 billion people – are coming together. 

Learn more about the Missing Type campaign and how to donate.