One of the topics of conversation that always seems to crop up between marketers is: “What is the value in a business blog?”
There are a lot of traditional folk who believe that the value in business blogging is little, particularly if there is no obvious nor clear ROI. They couldn’t be more wrong. The value in business blogging isn’t always immediate and doesn’t always add up to financial return. But there are plenty of other good reasons why your organisation should jump on the bandwagon and get blogging!
Google loves new content.
What this means for you is that your SEO (or Search Engine Optimisation, for those of you who may be new to this) will drastically improve and hence increase traffic. This not only means it is easier for new consumers to reach your business, but also that your online presence and reach will drastically improve.More pages means a larger website footprint, particularly with a mix of good quality and rich content. This will create greater SEO and contribute towards a higher ranking in the results pages. By creating good quality content that provides value it will push social sharing and external back-linking which correlates with higher search rankings.
You can engage with your consumers on a much more personal level
In this digital age, consumers and clients no longer accept doing business with a faceless organisation. They want to see you hanging out on Google+ (yes, seriously…Google+) answering their questions on twitter and updating your Linkedin. A blog is social sharing and interaction that is published on a platform that you control! It allows your organisation to comment on topical events, share your unique expertise, and even become a thought leader in your industry.
Utilise it together with your Social Media
Social media will give more visibility and allow you to form and build upon your brand’s perceived identity. That is why it’s important to create a relationship and consistency between your blog and social media accounts. Whilst Twitter helps you to quickly share your articles, LinkedIn or Google+ will help you improve your SEO strategy. In turn, this will lead to an increase in followers and interaction with your brand. But tread careful, remember people don’t use social media to be sold too, so make sure you tone down your selling tone.
A great blog builds confidence
74% of consumers turn to the Internet to do research before making a purchase. If they find your company, with your knowledgeable and up-to-date blog, you’ll immediately stand head and shoulders above your competitors.
Even if you don’t see immediate results from your blogging endeavors, I urge you to continue in your quest! From a business perspective blogging will only add value to your online offering.
If you need any help with your organisations digital offering contact email@example.com for some friendly advice!