VOX POP INTERVIEWS

SIMPLE, HONEST – YET EFFECTIVE!

It worked for the Daz doorstep challenge so it can work for you! Whether it’s the person on the street, or Geoff in accounts, there’s no better way to get to a truly authentic understanding of a topic than to ask someone face to face, unprompted (at least it will appear that way!) and unscrutinised.

Vox pop filming gets to the core of what a member of public, customer or staff member really thinks. Businesses have used this content to capture insights and opinions, improve employee engagement figures and to discover reactions to new products and services.

More than simply a technique the TV media use for filling airtime – vox pop interviews is market research at its most effective!

MORE THAN JUST PRESSING ‘RECORD’ AND CROSSING YOUR FINGERS!

Achieving the meaningful vox pop is down to making sure that the team behind the camera have the right demographic in front of them in the first place. This is where Outlook’s strategic thinkers can work with you to maximise the time we have with your potential spokespeople for your marketplace.

Pick the right location, at the right time and ask the right questions and you’ll benefit from meaningful insights that will truly make a difference to your business research strategy – not simply give you the stock answer that you want to prove a point, but to allow you the opportunity to see a solution from other viewpoints – even Geoff in accounts could be the key to your next big breakthrough!

Call or email now for more information..

5 REASONS to work with us

01.

Value
We put ‘planning’ high on our priority list to keep the expenditure grounded, but the audience engagement soaring sky high.

02.

Efficiency
We have all our strategic thinkers, creatives and production specialists in-house to take every project from concept to delivery.

03.

Experience
Our wealth of over 125 collective years of professional experience of delivering video means that your project is in wonderfully trusted hands!

04.

Flexibility
A ‘Can do’ attitude means a flexible, collaborative approach to your requirements. It’s not the right solution, until we’ve ticked all your boxes!

05.

Integrity
If you don’t like what we do for you, then you won’t be back – simple as that! We ensure that we get the right results by working WITH you, not FOR you.

A SELECTION OF OUR CLIENTS

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