Following the idea that safe driving starts with good visibility, Outlook produced the ad featuring Autoglass® technician John Porter as he talks viewers through the importance of regularly changing wiper blades!
Produced by the inhouse Video team, we shot in Northampton across a single day – sweet-talking local residents to keep them on our side – followed up by a challenging post-production schedule and stakeholder sign-off process.
The challenge to work effeciently to deliver a high return on investment is never more important when working on a commercial product, but a challenge that we take on, and deliver, with great enthusiasm and success. It’s all down to our collaborative approach, and the skills and experience of the team – the ability to keep smiling always helps too!
Shot on the Sony F3, we delivered 10 second and 30 second cuts, each one with 3 different campaign phone numbers for media planning tracking – these were composited on to the van in each version.
All in all a high quality finish for a good price, that had an immediate impact on the call levels from day one of the campaign.
You can see it here: