Where is the revolution in content marketing heading?

Posted on Monday, December 3rd, 2018 by

Content marketing has long been an integral part of promoting your brand online. However, as with all forms of digital marketing, it is a field that is continuously evolving with new trends. So, here’s a look at four critical areas in which we believe content marketing is heading. If you’re not on board with any of these, it might be time to revisit your strategy…

1. Personalised video

When you market to your customers, they want to feel special. They want to feel like you have taken the time to direct messages to them and that is why personalised video is already proving so useful. 3 in 4 consumers are more likely to purchase if you have taken the time to recognise their individuality.

You can personalise video through a variety of means, such as including their name or purchase history. Plenty of big-name brands have started using personalised video to tremendous effect. So, don’t you think it’s time you incorporate this trend into your content marketing strategy as well?

2. Enhanced video

Nowadays, enhanced video content comes in the form of blending high-quality animation and infographics. Standard infographics still have a lot of value. However, they are merely no longer engaging enough in a society where video marketing on platforms like YouTube and Facebook are coming out at number one.

Meaning it’s time to revisit all of your old, outdated infographics and bring them to life through enhanced video. Be sure to update any content along the way, and turn them into engaging, insightful animations.

3. Long form content

Long form content is king. It’s been the rule for a while now, especially if you want your content to rank well in Google. 300-word blog posts just don’t cut it. Instead, you want to be offering long, in-depth content that digs into the subject matter.

3000-word blog posts have a much higher chance of ranking in the modern age of search. Users want accurate answers to precise, long-tail questions. By making your content longer, you have a far higher chance of ranking for these particular questions.

4. Using trusted sources

Internet users of all ages are becoming increasingly savvy. Instead of immediately believing everything they read online, they are instead taking the time to research and verify that content. It’s all about battling against the rise of “fake news”. But how can you get on board?

Well, you need to be using trusted sources! Your claims should be backed up by a valid date from trusted bodies. And we’re not the only ones who feel this way. Research into the 2018 US elections has found that people’s trust in social media has dropped by 66%.

If you want your content marketing strategy to be successful in 2019 and beyond, it’s time to get on board with these four trends. Doing so will help you stand out against the masses and ensure your online strategy is fresh and drives ROI. Get in touch.