The Outlook Events team had the pleasure of designing, constructing and operating a booth for our client Medtronic for the Women’s International Networking Conference held at the Intercontinental Berlin.
The four-day event invites women from all over the globe, reaching numbers of 750 this year!
The Medtronic stand was all about ‘Making Connections’. We went back to the good ol’ pen and paper by inviting guests to send a postcard to anyone, anywhere in the world.
Some of the postcards reached as far as Australia and Indonesia. We tracked every kilometre each postcard travelled, totalling 727, 874 km, which meant we travelled around the world 19 times!
Watch our video blog to see the team’s journey getting there, how they rigged the stand and how much they enjoyed the splendours of Berlin and their schnitzels.