Zen and the art of same-day shoot and edits

Posted on Thursday, October 2nd, 2014 by

tri finish

When working on a high-pressure task  – such as disarming an IED, delivering a baby or, for example, filming over 1,000 triathletes and their families while simultaneously editing the results to create a high-energy, motivational opener for an awards ceremony just hours in the future – I always find that proceeding with an air of Zen-like calmness means success will ultimately prevail.

So, whether you’re managing an on-site, same-day video production, or you’re the bloke with the wheel nut gun in a F1 pit crew, how can you ensure that your team crosses the finish line still smiling?

1) Consistency of service

Ultimately, someone is relying on YOU to make it work. The delivery of their needs and expectations are paramount. Sure, you’re putting your life (or reputation) at risk, but being the best at what you do means that all these risks have already been assessed and planned. You should then have a clear head to tackle them.

What’s the old ‘5P’ adage – planning prevents what? Well, it also prevents a panic-induced mental breakdown in front of your client. Even if you don’t know which wire to cut, they don’t need to know that!

2) Can-do approach

‘Can do’ isn’t ‘will do’. ‘Can do’ means that you’re up for the challenge. You’ll make it happen and find the best way to reach the goal. ‘Will do’ means simply saying ‘yes’. If you’re the type of person to just say ‘yes’ to demands that are put on you then you’re heading for calamity.

Put this into a high-pressure situation and you’re not only putting the task at risk, but also becoming nothing more than an organ grinder, a lacky, a slave to the master! There’s no value add here – it’s purely a transactional relationship. A can- do approach tells your client that you’re in control.

3) Right first-time decision-making

When time is non-negotiable, sometimes you just gotta get on with the job in hand! The problems that at first present themselves so gracefully need to be met with clear thinking and confidence right from the start. ‘Right first time’ is actually a misleading phrase. What it really means is making sure the first decision creates a positive result!

4) Balancing creativity and productivity

As a creative agency, having the most grandiose of ideas or avant-garde skills in designing communications will get you noticed. But with a looming deadline, the biggest skill you can have is the ability to take a step back, reassessing the resources that you have at your disposal vs the objectives of the task. Of course, you get the best results from pushing the creative boundaries as far as you can, but if they overcome you then you won’t usually get a second chance.

5) Maintaining a willingness to succeed

Above all, never give in to the task in hand! Up until the final moment when the baby is born, the motorway is reopened or the highly anticipated film is played to an audience at the start of an all-night celebration, anything could (and often does) go wrong. So keeping calm and staying focused on the goal at hand keeps all the bad karma at bay and keeps you delivering the goods.

Sure, you’ll have hard drives that fail, cameras that lock up, PA systems that don’t take your feed and projectors that need formatting – but approaching any challenge with Zen thinking, and accepting that anything can happen, actually puts you in control of it.

Now breathe in through the nose… breathe out through the mouth. Listen to the sound of your own existence.

Be calm, be still and sit back to watch the results of our recent on-site production for Belron® – filmed, edited, distributed and played out within 8 hours!

Do you need a fast turnaround?

The Outlook Creative Group has worked with businesses all over the world to deliver high-quality video content that gets their message seen by people across a number of  platforms. 

Get in touch with us today to see what we can do for you.