Following on from our introduction to the Hero, Hub, Help strategy, we go into more detail on how you can boost your clicks, views, follows and sales with your biggest and boldest messages: Hero content.
Hero content celebrates your major moments as a brand. Whether it’s in a featured blog, article, video or campaign, this is the inspirational and aspirational content that focuses on your brand’s story, identity or values. It is designed to raise awareness, be shared widely and bring new audiences to your brand.
While some brands still have the expectation that all their marketing content needs to go viral, this perception is slowly diminishing. Hero content is designed to have the potential to go viral – it is the crown jewel in your content strategy tiara – but its main goal is to boost brand visibility in the short term so you can build an engaged audience with other content.
Schedule your Hero pieces to promote the most important events of the year or an exciting new product launch. Great examples from 2017 that entertain and inspire with emotional storytelling are John Lewis Christmas advert #MoztheMonster and Audi: Clowns TV advert for new intelligent technology.
Here at the Outlook Creative Group, we’ve created Hero content for big brands, including the inspiring 1000 Days video for EDF Energy for 2012 London Olympic Games:
The YouTube Brand Playbook, which pioneered the Hero, Hub, Help strategy, includes advice for maximising your Hero content:
Although it’s roots are in YouTube, Hero content is more than just video. Create and promote as many different content types on the platforms your audience regularly uses to develop shared passions and start building your community.
We can help turn you into the hero of your business. Get in touch to start the conversation.