We’re exposed to online video marketing every day. It’s been accepted as a normality in our day-to-day lives since it first started appearing; it has been used by clever B2C brands that saw the value. Video helps you to bring energy and honesty to your communications and it’s never been more accessible and affordable for a B2B audience than now.
This type of content is establishing itself as an integral part of any B2B strategy, it unlocks a whole world of creative opportunities to reach and engage with target audiences.
A pretty basic point, but important to remember, professional audiences are also B2C consumers! They are exposed to video marketing every day in that capacity. But when it comes to B2B communications, they must go back to the ‘stone age’ of dry and informal written content.
Research shows that viewers retain 95% of a message from a video compared to 10% when reading it in the text. It can be used in lots of different ways and this blog will try and help you decide how it might work for you.
Ways Outlook can help your business grow with video (1-5)
1 – Get to the point quickly
People are time poor, and if you can’t express your point quickly, they will lose interest. A video is by far the most efficient way to share information in a short space of time, communicating around 10 times more compared to the written word. You can more easily control the tone and express any emotion, humour or complex information to an audience.
2 – Show your product in action
There is nothing easier or more convincing than seeing how easy your product is to assemble, use, and quality it produces. By turning it into a story, you can make it even more engaging as people want to see what happens next. The videos can also help you minimise unnecessary customer service enquiries.
3 – It’s very shareable
It’s easy to believe that by 2019 over 80% of all web traffic will be video. All the major social platforms are prioritising video within search results and paid social campaigns. Check out our social engagement blog and how we helped Clas Ohlson & CBRE spread their messages.
4 – Search engines rank it higher than text
All the major search engines prioritise video content overwritten word. Just by investing in video marketing, you will be increasing the visibility of your brand and traffic to your website.
5 – Blending video with images
After effects, animation or fly through effects can further enhance your messaging, adding layers of detail that convey complex information.