The need for your marketing communications to react quickly has never been more critical! Many businesses know that they need to provide relevant, up-to-date messages to their audience and respond to any emerging trends proactively.
It’s no surprise if you’re not, most are still adopting a traditional approach, resulting in delays because of an often-protracted response to feedback, customer opinion and what’s happening in the media.
You should consider embracing ‘agile marketing’ and make some minor alterations to your existing way of working. It’s not uncommon for marketing projects to take months to be implemented effectively, which is far too late to captivate a restless audience that demands relevance and authenticity almost immediately. Agile marketing provides a solution.
There are lots of articles about ‘agile marketing’, but, in our view, it involves focusing your resources, giving them the power and the right technology, and having a responsive agency in place to get things done! Rather than exclusively following your carefully considered plan and process, which is also essential, agile marketing empowers a small team with a range of skills that can hyper-focus on one thing until it’s delivered. They should be given the freedom to dedicate themselves 100% to the project in the smallest possible time, known as a sprint, the duration could be a few days or a couple of weeks or so. Working collaboratively, the aim is to get the job done quickly and efficiently, working proactively to remove the barriers which can keep a project in stasis for weeks.
Generally, agile marketing needs:
Typically, a sprint will involve:
When it’s done well, companies can expect to see stunning results. The more agile you become, the more ‘normal’ it will feel, so it will be more likely that you will see significant benefits. Whether you’re new to agile marketing or have partly implemented some of the principles but would like to go further, we can help.
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