Virtual Events – how they can build your audience
Having produced a lot of successful virtual events over the last six months, the overwhelming feedback from clients working with us, and the delegates attending them, has been how delighted they have been by the ease of their experience and the level of audience engagement and insight they were able to achieve from it.
They have generated far more interest than they ever expected bringing together a wider audience without the pressure to take time out of their work and family commitments to travel to an event.
Our clients who have taken the decision to shift to virtual events are generating an average of 30% boost in audience numbers compared to previous years’ live events.
The myth that virtual events are somehow less engaging than live events, has been well and truly debunked in the minds of those that have experienced them. By using the very latest technology, you can make your messages more easily communicated to a remote audience, achieving close to the production value of a large scale live-event.
A new level of understanding
A virtual event gives you an unprecedented level of audience understanding compared to a live event, letting you track their virtual journey from the very first invitation.
You can get as much detailed reporting as you need, including who is watching what content, when everyone is tuning in online and what questions they asked.
Our platform also enables delegate driven agendas, which lets the individual vote to choose the sessions they want to see, giving you clear data about the topics they want to engage with.
With that level of intelligence, you can make actionable decisions for content, interest-based campaigns and future event themes.
Some data may also be suitable for public post-event comms, and others beneficial for your organisational team to review engagement and highlight any areas for future progression, this can be tailored to meet your specific requirements and needs.
Some real-life examples of why you should think about it
Many business-critical events just can’t be postponed indefinitely – the show must go on as they say. Our team at Outlook has been organising large scale, often global, events with great success.
Virtual events are a cost-effective way to connect with your audience. What to find out more? Get in touch to discover how we can deliver a virtual event for you.