Branding

10 Ways Outlook can help your business grow with video (part 2)

Using video in your messaging works, research shows that viewers retain 95% of a message from a video compared to 10% when reading it in the text. Video can be used in lots of different ways and the 2nd part of this blog will offer five more ways to try and help you see how it can work for you.

Using colour in brand identity and email marketing

We react to colour. It can dictate or enhance our mood and influence how we react to the messaging we see.

5 immersive video trends you need to know

If you are looking to grow your brand significantly in 2018 and beyond, finding unique ways to engage with your target audience will help you get there. A video is one of the most effective ways to do exactly this.

Top tips for good email design

Visual cues in email marketing shouldn’t be underestimated, they can help build interest in and recognition of your message long after it was sent.

Clas Ohlson social engagement – Case study

Clas Ohlson are a Swedish retail group with over 200 stores across Sweden, Norway, Finland, Germany and now the UK, where they are establishing a growing brand presence.

How to build loyalty in an age of promiscuity

Simply put, blind loyalty is non-existent in the contemporary marketplace. With a wealth of choices available, it’s more important than ever to build a relationship with your clients – especially when a wealth of businesses that are available at the click of a mouse, or touch of a finger.

Email marketing: Top tips for better engagement

It’s not difficult to believe that email marketing has a somewhat of a bad reputation, years of untargeted communications have made it unpopular. But, when it’s done right, it absolutely has a place in a well-balanced comms plan. More art than science, if you get the ingredients right, your chances of achieving your targets are much higher.

CBRE charity bike ride – Case study

CBRE is a global services provider with a strong brand presence in the property industry. Every year, they hold a fund-raising event that generates awareness and donations for their chosen charity partner, this year it was for – Action for Children.

Top tips – Make your brand stand out

Just like a superhero, your brand is more than a logo – it’s a symbol that has meaning. Make your brand stand out by showing anyone that sees it exactly who you are and what you stand for.