Email Marketing

Testing, testing, A/B Testing

A/B testing allows your business to take a tentative sneak peek at the potential rewards of trying something new with your email marketing.

When is the best time to send your email?

Although a considerable amount of research has been completed on the best time and day to send emails to achieve maximum impact, the results are generalisations which may or may not be relevant to your target group.

Tell your story with email marketing

Storytelling allows you to weave your objective into an emotional, sensory experience that makes the reader feel like they are part of the narrative, as opposed to being sold to. It helps overcome buying objections by showing them that you have a connection.

Top tips for good email design

Visual cues in email marketing shouldn’t be underestimated, they can help build interest in and recognition of your message long after it was sent.

Email marketing: Top tips for improving open rates

When sending an email campaign to your customers or a targeted marketing audience, the level of engagement can often depend on the basics. As part of our series of articles on email marketing, focusing on three main areas, we can help you maximise the time spent on beautiful design elements and engaging content.

Email marketing: Top tips for better engagement

It’s not difficult to believe that email marketing has a somewhat of a bad reputation, years of untargeted communications have made it unpopular. But, when it’s done right, it absolutely has a place in a well-balanced comms plan. More art than science, if you get the ingredients right, your chances of achieving your targets are much higher.