Using video in your messaging works, research shows that viewers retain 95% of a message from a video compared to 10% when reading it in the text. Video can be used in lots of different ways and the 2nd part of this blog will offer five more ways to try and help you see how it can work for you.
We’re exposed to online video marketing every day. It’s been accepted as a normality in our day-to-day lives since it first started appearing; it has been used by clever B2C brands that saw the value. Video helps you to bring energy and honesty to your communications and it’s never been more accessible and affordable for a B2B audience than now.
If you are looking to grow your brand significantly in 2018 and beyond, finding unique ways to engage with your target audience will help you get there. A video is one of the most effective ways to do exactly this.
Clas Ohlson are a Swedish retail group with over 200 stores across Sweden, Norway, Finland, Germany and now the UK, where they are establishing a growing brand presence.
CBRE is a global services provider with a strong brand presence in the property industry. Every year, they hold a fund-raising event that generates awareness and donations for their chosen charity partner, this year it was for – Action for Children.
Getting a campaign to go viral is often referred to as the ‘holy grail’ of digital and social marketing. It takes timing, skill and a bit of luck to create highly shareable content that gets people talking. If you want to make the next big thing, check out our top tips and picks for the […]
In our latest instalment on the Hero, Hub, Help marketing strategy, we show you how your brand can offer genuine value and gain a loyal following with Hub content.