The Spirit of Belron Challenge is a charity event which brings together teams from property industries around the world to take part in a triathlon, fostering a culture of fun competition & inclusiveness. Teams run, swim and cycle to raise money for Afrika Tikkun, a South African Charity for underprivileged young people facing adversity.
Utilising the previous year’s photography, create a strong visual style and distinctive look and feel that focuses on people, their ambitions, and the effect this has on the young people in South Africa.
It was clear that there were some fantastic stories from Afrika Tikkun’s inspiring young people, which worked perfectly as individual short form video content.
Rolled out across web, social media and print formats for a consistent and strong brand message, leading up to and on the day of the event. Onsite production and editing gave it a live feel.
The best-represented event so far; for the first time, Belron were able to lead the social media conversation, on the lead up to the event and on the day, by producing content that resulted in greater engagement and awareness.
I have been thrilled with everything that Outlook have done for us on the Spirit of Belron Challenge 2018. From the initial meeting to discuss the design identity/social media deliverables, all the way through the video scoping/filming and final on-the-day support.Communications Specialist - Belron